K3 Legal vs McVeagh Fleming:Which is more popular?
In September 2026, McVeagh Fleming had more branded searches than K3 Legal among Auckland law firms in New Zealand. McVeagh Fleming had about 1,900 branded searches, while K3 Legal had 320. McVeagh Fleming made up 29.3% of all Auckland law firm searches we track, and K3 Legal accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about Auckland law firms, McVeagh Fleming appeared in two of the three answers and K3 Legal in none.
Who do people search for more?
McVeagh Fleming, about 6 searches for every 1 for K3 Legal
Who does AI mention more?
McVeagh Fleming, mentioned in 2 of 3 answers, K3 Legal in 0
Who does AI recommend more?
McVeagh Fleming, the only one of the two named
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Top Auckland law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, McVeagh Fleming was mentioned in two out of three: in two of the three ChatGPT answers. K3 Legal did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Simpson Grierson3 of 3Named in 3 of 3 ChatGPT answers
Stainton Chellew3 of 3Named in 3 of 3 ChatGPT answers- McVeagh Fleming2 of 3Named in 2 of 3 ChatGPT answers
Chapman Tripp2 of 3Named in 2 of 3 ChatGPT answers
Jury Law2 of 3Named in 2 of 3 ChatGPT answers
Jackson Russell0 of 3Named in 0 of 3 ChatGPT answers
K3 Legal0 of 3Named in 0 of 3 ChatGPT answers
Nolen Walters0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best law firms in Auckland, New Zealand?”
Asked ChatGPT
“What's the best law firm in Auckland, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lawyers auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is K3 Legal or McVeagh Fleming more popular in search?
This chart shows how often people search Google for K3 Legal and McVeagh Fleming by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.
Share of searches by month for McVeagh Fleming, K3 Legal. The figures are in the table below the chart.
View monthly share of searches table
| Month | McVeagh Fleming | Simpson Grierson | Chapman Tripp | Jury Law | Jackson Russell | K3 Legal | Stainton Chellew | Nolen Walters |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30.4% | 20.6% | 9.3% | 5% | 5% | 2.7% | 1.7% |
| Nov 2025 | 26.8% | 27.3% | 22.7% | 10.1% | 3.7% | 4.5% | 3% | 2% |
| Dec 2025 | 28.2% | 23.5% | 23.1% | 10.4% | 3.7% | 5.6% | 3% | 2.5% |
| Jan 2026 | 30.5% | 25.3% | 25% | 7.4% | 3.2% | 4% | 3.2% | 1.3% |
| Feb 2026 | 26.8% | 27.4% | 22.7% | 8.3% | 3% | 6.8% | 3% | 2% |
| Mar 2026 | 33.3% | 27.2% | 22.3% | 5.5% | 3.6% | 4.4% | 2.4% | 1.3% |
| Apr 2026 | 28.5% | 24.3% | 24.1% | 8.8% | 4.8% | 4.8% | 2.1% | 2.5% |
| May 2026 | 26.8% | 27.3% | 22.7% | 8.3% | 5.5% | 5.5% | 2.4% | 1.5% |
| Jun 2026 | 29.1% | 29.5% | 19.9% | 6% | 4.9% | 6% | 2.6% | 2.1% |
| Jul 2026 | 28.3% | 28.9% | 19.5% | 5.8% | 4.8% | 7.2% | 3.9% | 1.6% |
| Aug 2026 | 32% | 25.9% | 21.5% | 5.2% | 5.2% | 5.2% | 2.8% | 2.3% |
| Sep 2026 | 29.3% | 25.1% | 24.8% | 6% | 4.9% | 4.9% | 3.2% | 1.7% |
How has the K3 Legal and McVeagh Fleming comparison changed over the last 12 months?
3 findings
- McVeagh Fleming was ahead of K3 Legal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, K3 Legal’s share of searches among Auckland law firms in New Zealand moved from 5% to 4.9%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, McVeagh Fleming’s share of searches among Auckland law firms in New Zealand moved from 25.2% to 29.3%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for New Zealand Auckland law firms in September 2026?
1 change
In September 2026, McVeagh Fleming lost share of searches among Auckland law firms in New Zealand, from 32% to 29.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using K3 Legal’s and McVeagh Fleming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K3 Legal
1 branded search term
- k3 legal
McVeagh Fleming
1 branded search term
- mcveagh fleming
Other head-to-heads among Auckland law firms
- McVeagh Fleming vs Simpson Grierson: compare popularity
- McVeagh Fleming vs Chapman Tripp: compare popularity
- McVeagh Fleming vs Jury Law: compare popularity
- McVeagh Fleming vs Jackson Russell: compare popularity
- Simpson Grierson vs Chapman Tripp: compare popularity
- Simpson Grierson vs Jury Law: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.