Jackson Russell vs Stainton Chellew:Which is more popular?
In September 2026, Jackson Russell had more branded searches than Stainton Chellew among Auckland law firms in New Zealand. Jackson Russell had about 320 branded searches, while Stainton Chellew had 210. Jackson Russell made up 4.9% of all Auckland law firm searches we track, and Stainton Chellew accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about Auckland law firms, Stainton Chellew appeared in all three answers and Jackson Russell in none.
Who do people search for more?
Jackson Russell, about 52% more searches than Stainton Chellew
Who does AI mention more?
Stainton Chellew, mentioned in every answer we collected
Who does AI recommend more?
Stainton Chellew, the only one of the two named
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Top Auckland law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Stainton Chellew appeared in all three answers. Jackson Russell did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Simpson Grierson3 of 3Named in 3 of 3 ChatGPT answers- Stainton Chellew3 of 3Named in 3 of 3 ChatGPT answers
McVeagh Fleming2 of 3Named in 2 of 3 ChatGPT answers
Chapman Tripp2 of 3Named in 2 of 3 ChatGPT answers
Jury Law2 of 3Named in 2 of 3 ChatGPT answers- Jackson Russell0 of 3Named in 0 of 3 ChatGPT answers
K3 Legal0 of 3Named in 0 of 3 ChatGPT answers
Nolen Walters0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best law firms in Auckland, New Zealand?”
Asked ChatGPT
“What's the best law firm in Auckland, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lawyers auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Jackson Russell or Stainton Chellew more popular in search?
This chart shows how often people search Google for Jackson Russell and Stainton Chellew by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Jackson Russell, Stainton Chellew. The figures are in the table below the chart.
View monthly share of searches table
| Month | McVeagh Fleming | Simpson Grierson | Chapman Tripp | Jury Law | Jackson Russell | K3 Legal | Stainton Chellew | Nolen Walters |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30.4% | 20.6% | 9.3% | 5% | 5% | 2.7% | 1.7% |
| Nov 2025 | 26.8% | 27.3% | 22.7% | 10.1% | 3.7% | 4.5% | 3% | 2% |
| Dec 2025 | 28.2% | 23.5% | 23.1% | 10.4% | 3.7% | 5.6% | 3% | 2.5% |
| Jan 2026 | 30.5% | 25.3% | 25% | 7.4% | 3.2% | 4% | 3.2% | 1.3% |
| Feb 2026 | 26.8% | 27.4% | 22.7% | 8.3% | 3% | 6.8% | 3% | 2% |
| Mar 2026 | 33.3% | 27.2% | 22.3% | 5.5% | 3.6% | 4.4% | 2.4% | 1.3% |
| Apr 2026 | 28.5% | 24.3% | 24.1% | 8.8% | 4.8% | 4.8% | 2.1% | 2.5% |
| May 2026 | 26.8% | 27.3% | 22.7% | 8.3% | 5.5% | 5.5% | 2.4% | 1.5% |
| Jun 2026 | 29.1% | 29.5% | 19.9% | 6% | 4.9% | 6% | 2.6% | 2.1% |
| Jul 2026 | 28.3% | 28.9% | 19.5% | 5.8% | 4.8% | 7.2% | 3.9% | 1.6% |
| Aug 2026 | 32% | 25.9% | 21.5% | 5.2% | 5.2% | 5.2% | 2.8% | 2.3% |
| Sep 2026 | 29.3% | 25.1% | 24.8% | 6% | 4.9% | 4.9% | 3.2% | 1.7% |
How has the Jackson Russell and Stainton Chellew comparison changed over the last 12 months?
3 findings
- Jackson Russell was ahead of Stainton Chellew in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jackson Russell’s share of searches among Auckland law firms in New Zealand moved from 5% to 4.9%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Stainton Chellew’s share of searches among Auckland law firms in New Zealand moved from 2.7% to 3.2%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand Auckland law firms in September 2026?
2 changes
In September 2026, Jury Law overtook Jackson Russell to rank 4th among Auckland law firms in New Zealand, with 6% of the searches.
Estimated monthly branded searches for Stainton Chellew in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Jackson Russell’s and Stainton Chellew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jackson Russell
2 branded search terms
- jackson russell
- jacksonrussell
Stainton Chellew
1 branded search term
- stainton chellew
Other head-to-heads among Auckland law firms
- McVeagh Fleming vs Simpson Grierson: compare popularity
- McVeagh Fleming vs Chapman Tripp: compare popularity
- McVeagh Fleming vs Jury Law: compare popularity
- McVeagh Fleming vs Jackson Russell: compare popularity
- Simpson Grierson vs Chapman Tripp: compare popularity
- Simpson Grierson vs Jury Law: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.