MinterEllisonRuddWatts vs Simpson Grierson:Which is more popular by branded search in New Zealand?
In August 2026, Simpson Grierson had more branded searches than MinterEllisonRuddWatts among large commercial law firms in New Zealand. Simpson Grierson was estimated to have 3.5K branded searches compared to MinterEllisonRuddWatts’ 2.7K, and held a 14.9% Share of Search versus MinterEllisonRuddWatts’ 11.7%.
Follow MinterEllisonRuddWatts vs Simpson Grierson and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, MinterEllisonRuddWatts or Simpson Grierson?
Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Simpson Grierson, MinterEllisonRuddWatts. The figures are in the table below the chart.
View monthly share of search table
| Month | Russell McVeagh | Buddle Findlay | Chapman Tripp | Simpson Grierson | Bell Gully | MinterEllisonRuddWatts | Dentons | DLA Piper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.3% | 13.2% | 13.8% | 15.4% | 13.3% | 12.5% | 11.2% | 5.2% |
| Nov 2025 | 18.1% | 12.7% | 14.9% | 14.7% | 12.9% | 11.2% | 10.3% | 5% |
| Dec 2025 | 15.7% | 13.6% | 15.8% | 15.9% | 12.8% | 12.1% | 10.1% | 4.1% |
| Jan 2026 | 16.4% | 13.8% | 12.9% | 15.9% | 16.5% | 10.6% | 9% | 5% |
| Feb 2026 | 16.6% | 13.9% | 13.6% | 13.6% | 13.6% | 12.7% | 10.3% | 5.7% |
| Mar 2026 | 13.9% | 13.8% | 13.6% | 13.9% | 14.4% | 11% | 9.9% | 9.3% |
| Apr 2026 | 15.1% | 12.6% | 14.6% | 14.6% | 15.4% | 11.6% | 9.8% | 6.4% |
| May 2026 | 14.2% | 12.4% | 14% | 14.2% | 17.8% | 11.6% | 10.5% | 5.3% |
| Jun 2026 | 15.5% | 13.8% | 13% | 15.4% | 14.5% | 11.6% | 10.2% | 6% |
| Jul 2026 | 16.7% | 14.1% | 13.6% | 16.3% | 14.3% | 10.6% | 7.8% | 6.5% |
| Aug 2026 | 15.7% | 15.1% | 15.1% | 14.9% | 13% | 11.7% | 8.7% | 6% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the MinterEllisonRuddWatts and Simpson Grierson comparison changed over the last 12 months?
3 findings
- Simpson Grierson was ahead of MinterEllisonRuddWatts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MinterEllisonRuddWatts’ estimated Share of Search among large commercial law firms in New Zealand moved from 12.5% to 11.7%, and its estimated monthly branded searches moved from 2.8K to 2.7K.
- Across the 11 months ending August 2026, Simpson Grierson’s estimated Share of Search among large commercial law firms in New Zealand moved from 15.4% to 14.9%, and its estimated monthly branded searches moved from 3.4K to 3.5K.
How did search popularity change for New Zealand large commercial law firms in August 2026?
4 changes
In August 2026, Buddle Findlay overtook Simpson Grierson to rank 2nd among large commercial law firms in New Zealand, at 15.1%.
In August 2026, Chapman Tripp overtook Simpson Grierson to rank 3rd among large commercial law firms in New Zealand, at 15.1%.
In August 2026, MinterEllisonRuddWatts gained estimated Share of Search among large commercial law firms in New Zealand, from 10.6% to 11.7%.
In August 2026, Simpson Grierson lost estimated Share of Search among large commercial law firms in New Zealand, from 16.3% to 14.9%.
How each brand is measured
Brandwave collects information about searches that people make online using MinterEllisonRuddWatts’ and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MinterEllisonRuddWatts
13 branded search terms
- Minter Ellison
- minter ellison auckland
- minter ellison lawyers
- minter ellison nz
- minter ellison rudd watts
- minter ellison rudd watts auckland
- minter ellison rudd watts wellington
- minter ellison wellington
- minterellison
- minterellison auckland
- minterellison nz
- minterellison rudd watts
- MinterEllisonRuddWatts
Simpson Grierson
6 branded search terms
- simpson and grierson
- Simpson Grierson
- simpson grierson auckland
- simpson grierson christchurch
- simpson grierson lawyers
- simpson grierson wellington
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.