Nolen Walters vs Simpson Grierson:Which is more popular?
In September 2026, Simpson Grierson had more branded searches than Nolen Walters among Auckland law firms in New Zealand. Simpson Grierson had about 1,630 branded searches, while Nolen Walters had 110. Simpson Grierson made up 25.1% of all Auckland law firm searches we track, and Nolen Walters accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about Auckland law firms, Simpson Grierson appeared in all three answers and Nolen Walters in none.
Who do people search for more?
Simpson Grierson, about 15 searches for every 1 for Nolen Walters
Who does AI mention more?
Simpson Grierson, mentioned in every answer we collected
Who does AI recommend more?
Simpson Grierson, the only one of the two named
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Top Auckland law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Simpson Grierson appeared in all three answers. Nolen Walters did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Simpson Grierson3 of 3Named in 3 of 3 ChatGPT answers
Stainton Chellew3 of 3Named in 3 of 3 ChatGPT answers
McVeagh Fleming2 of 3Named in 2 of 3 ChatGPT answers
Chapman Tripp2 of 3Named in 2 of 3 ChatGPT answers
Jury Law2 of 3Named in 2 of 3 ChatGPT answers
Jackson Russell0 of 3Named in 0 of 3 ChatGPT answers
K3 Legal0 of 3Named in 0 of 3 ChatGPT answers
Nolen Walters0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best law firms in Auckland, New Zealand?”
Asked ChatGPT
“What's the best law firm in Auckland, New Zealand for legal advice?”
Searched Google, AI Overview
“law firms auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lawyers auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Nolen Walters or Simpson Grierson more popular in search?
This chart shows how often people search Google for Nolen Walters and Simpson Grierson by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Simpson Grierson, Nolen Walters. The figures are in the table below the chart.
View monthly share of searches table
| Month | McVeagh Fleming | Simpson Grierson | Chapman Tripp | Jury Law | Jackson Russell | K3 Legal | Stainton Chellew | Nolen Walters |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 30.4% | 20.6% | 9.3% | 5% | 5% | 2.7% | 1.7% |
| Nov 2025 | 26.8% | 27.3% | 22.7% | 10.1% | 3.7% | 4.5% | 3% | 2% |
| Dec 2025 | 28.2% | 23.5% | 23.1% | 10.4% | 3.7% | 5.6% | 3% | 2.5% |
| Jan 2026 | 30.5% | 25.3% | 25% | 7.4% | 3.2% | 4% | 3.2% | 1.3% |
| Feb 2026 | 26.8% | 27.4% | 22.7% | 8.3% | 3% | 6.8% | 3% | 2% |
| Mar 2026 | 33.3% | 27.2% | 22.3% | 5.5% | 3.6% | 4.4% | 2.4% | 1.3% |
| Apr 2026 | 28.5% | 24.3% | 24.1% | 8.8% | 4.8% | 4.8% | 2.1% | 2.5% |
| May 2026 | 26.8% | 27.3% | 22.7% | 8.3% | 5.5% | 5.5% | 2.4% | 1.5% |
| Jun 2026 | 29.1% | 29.5% | 19.9% | 6% | 4.9% | 6% | 2.6% | 2.1% |
| Jul 2026 | 28.3% | 28.9% | 19.5% | 5.8% | 4.8% | 7.2% | 3.9% | 1.6% |
| Aug 2026 | 32% | 25.9% | 21.5% | 5.2% | 5.2% | 5.2% | 2.8% | 2.3% |
| Sep 2026 | 29.3% | 25.1% | 24.8% | 6% | 4.9% | 4.9% | 3.2% | 1.7% |
How has the Nolen Walters and Simpson Grierson comparison changed over the last 12 months?
3 findings
- Simpson Grierson was ahead of Nolen Walters in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nolen Walters’ share of searches among Auckland law firms in New Zealand held steady at 1.7%, and its estimated monthly branded searches held steady at 110.
- Across the 12 months ending September 2026, Simpson Grierson’s share of searches among Auckland law firms in New Zealand moved from 30.4% to 25.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K.
How did search popularity change for New Zealand Auckland law firms in September 2026?
2 changes
In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%.
In September 2026, Nolen Walters lost share of searches among Auckland law firms in New Zealand, from 2.3% to 1.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nolen Walters’ and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nolen Walters
1 branded search term
- nolen walters
Simpson Grierson
3 branded search terms
- simpson and grierson
- Simpson Grierson
- simpson grierson lawyers
Other head-to-heads among Auckland law firms
- McVeagh Fleming vs Simpson Grierson: compare popularity
- McVeagh Fleming vs Chapman Tripp: compare popularity
- McVeagh Fleming vs Jury Law: compare popularity
- McVeagh Fleming vs Jackson Russell: compare popularity
- Simpson Grierson vs Chapman Tripp: compare popularity
- Simpson Grierson vs Jury Law: compare popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.