Brandwave

IP and patent law firms in New Zealand:Which brands are most popular in search?

In August 2026, AJ Park was the most searched among IP and patent law firms in New Zealand, with an estimated 780 branded searches and 62.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. AJ Park62.9%
  2. James & Wells26.6%
  3. Henry Hughes5.6%
  4. Pipers3.2%
  5. Baldwins1.6%

Follow IP and patent law firms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the patent and trade mark firms New Zealand businesses protect their brands with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among IP and patent law firms in New Zealand, by month

Share of Search by month for AJ Park, James & Wells, Henry Hughes, Pipers. The figures are in the table below the chart.

View monthly share of search table
MonthAJ ParkJames & WellsHenry HughesPipersBaldwins
Oct 202561.9%31.7%4.8%0.79%0.79%
Nov 202550%44.9%3.2%1.3%0.64%
Dec 202558.4%34.8%3.4%2.2%1.1%
Jan 202657.8%33.3%5.6%2.2%1.1%
Feb 202666.9%26.3%4.2%1.7%0.85%
Mar 202656.5%33.3%7.2%1.4%1.4%
Apr 202661.4%29.1%6.3%1.6%1.6%
May 202665%26.7%5%2.5%0.83%
Jun 202664.7%26.9%6.7%0.84%0.84%
Jul 202656.6%35.4%5.3%1.8%0.88%
Aug 202662.9%26.6%5.6%3.2%1.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.AJ Park

    62.9%

    held 1st · 780 estimated branded searches · +21.9% vs prior month · +6.3 points

  2. 2.James & Wells

    26.6%

    held 2nd · 330 estimated branded searches · -17.5% vs prior month · -8.8 points

  3. 3.Henry Hughes

    5.6%

    held 3rd · 70 estimated branded searches · +16.7% vs prior month · +0.3 points

  4. 4.Pipers

    3.2%

    held 4th · 40 estimated branded searches · +100% vs prior month · +1.5 points

  5. 5.Baldwins

    1.6%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among IP and patent law firms in New Zealand?

In August 2026, AJ Park was the most searched among IP and patent law firms in New Zealand, with an estimated 780 branded searches and 62.9% estimated Share of Search within this set. James & Wells is in 2nd place, 36.3 percentage points behind at 26.6% Share of Search.

New Zealand IP and patent law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
AJ Park61.9% → 62.9%66.9%Feb 202650%Nov 20251st
James & Wells31.7% → 26.6%44.9%Nov 202526.3%Feb 20262nd
Henry Hughes4.8% → 5.6%7.2%Mar 20263.2%Nov 20253rd
Pipers0.79% → 3.2%3.2%Aug 20260.79%Oct 20255th → 4th
Baldwins0.79% → 1.6%1.6%Aug 20260.64%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, AJ Park’s estimated Share of Search among IP and patent law firms in New Zealand increased from 61.9% to 62.9%.
  • Across the 11 months ending August 2026, James & Wells’ estimated Share of Search among IP and patent law firms in New Zealand decreased from 31.7% to 26.6%.
  • Across the 11 months ending August 2026, Henry Hughes’ estimated Share of Search among IP and patent law firms in New Zealand increased from 4.8% to 5.6%.
  • Across the 11 months ending August 2026, Pipers’ estimated Share of Search among IP and patent law firms in New Zealand increased from 0.79% to 3.2%.
  • Across the 11 months ending August 2026, Baldwins’ estimated Share of Search among IP and patent law firms in New Zealand increased from 0.79% to 1.6%.
  • Across the 11 months ending August 2026, AJ Park’s estimated Share of Search among IP and patent law firms in New Zealand peaked at 66.9% in February 2026 and was lowest at 50% in November 2025.
  • Across the 11 months ending August 2026, James & Wells’ estimated Share of Search among IP and patent law firms in New Zealand peaked at 44.9% in November 2025 and was lowest at 26.3% in February 2026.
  • Across the 11 months ending August 2026, Henry Hughes’ estimated Share of Search among IP and patent law firms in New Zealand peaked at 7.2% in March 2026 and was lowest at 3.2% in November 2025.
  • Across the 11 months ending August 2026, Pipers rose from 5th to 4th among IP and patent law firms in New Zealand.
  • Across the 11 months ending August 2026, Baldwins fell from 4th to 5th among IP and patent law firms in New Zealand.

How did search popularity change for New Zealand IP and patent law firms in August 2026?

  1. In August 2026, AJ Park gained estimated Share of Search among IP and patent law firms in New Zealand, from 56.6% to 62.9%.

  2. In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.

  3. In August 2026, Baldwins gained estimated Share of Search among IP and patent law firms in New Zealand, from 0.88% to 1.6%.

  4. In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%.

  5. Estimated monthly branded searches for Henry Hughes in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record