Brandwave

How popular isBaldwins?

In September 2026, people searched for Baldwins by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.23% of all New Zealand IP and patent law firm searches, placing Baldwins eighth out of eight firms. When we asked both ChatGPT and Google AI Overviews about IP and patent law firms, Baldwins did not appear in any of the answers.

Search and AI answers in September 2026

Baldwins is the eighth most searched of 8 competitors and not listed in any AI answer.

  1. Chapman TrippShare of searches 66.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. AJ ParkShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Hudson Gavin MartinShare of searches 13.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. James & WellsShare of searches 3.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BaldwinsShare of searches 0.23%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top IP and patent law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baldwins did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AJ Park1st
  2. James & Wells2nd
  3. Chapman Tripp3rd
  4. Hudson Gavin Martin4th
  5. P.L. Berry & Associates5th
  6. Pipers6th
  7. Henry Hughes7th
  8. Baldwins–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AJ Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James & Wells4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chapman Tripp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hudson Gavin Martin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P.L. Berry & Associates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Henry Hughes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baldwins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IP and patent law firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which IP and patent law firms compete with Baldwins?

Baldwins against IP and patent law firms in New Zealand, by month

Share of searches by month for Chapman Tripp, AJ Park, Hudson Gavin Martin, James & Wells, Baldwins. The figures are in the table below the chart.

View monthly share of searches table
MonthChapman TrippAJ ParkHudson Gavin MartinJames & WellsHenry HughesPipersP.L. Berry & AssociatesBaldwins
Oct 202560.6%18.1%12.1%6.5%1.3%0.25%1%0.25%
Nov 202560.6%15%12.3%10%1%0.42%0.42%0.21%
Dec 202569.7%13.9%9.2%4.9%0.87%0.58%0.58%0.29%
Jan 202662.8%15.8%12.8%5.6%1.3%0.66%0.66%0.33%
Feb 202664.7%16.2%13.1%3.8%0.89%0.44%0.67%0.22%
Mar 202666.8%9%19.8%2.6%1.1%0.25%0.25%0.25%
Apr 202665.8%16.5%10.9%3.8%1.6%0.45%0.45%0.45%
May 202664.5%16.2%13.1%3.8%1.1%0.67%0.44%0.22%
Jun 202661.3%18.3%12.2%5.3%1.8%0.25%0.51%0.25%
Jul 202662.8%15.4%12.5%6.8%1.3%0.52%0.52%0.26%
Aug 202662.6%15.5%15.5%3.7%1.1%0.86%0.43%0.43%
Sep 202666.6%13.5%13.5%3.9%1.1%0.69%0.46%0.23%

  1. 1.Chapman Tripp

    66.6%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.AJ Park

    13.5%

    Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -2 points.

  3. 3.Hudson Gavin Martin

    13.5%

    Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -2 points.

  4. 4.James & Wells

    3.9%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Henry Hughes

    1.1%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Pipers

    0.69%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.2 points.

  7. 7.P.L. Berry & Associates

    0.46%

    Moved from 8th to 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Baldwins

    0.23%

    Moved from 7th to 8th. 10 estimated branded searches, -50% vs prior month. Share -0.2 points.

Compare popularity between Baldwins and its closest rivals

How has branded search demand for Baldwins changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baldwins in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Baldwins fell from 7th to 8th among IP and patent law firms in New Zealand.

How did search popularity change for New Zealand IP and patent law firms in September 2026?

6 changes

  1. In September 2026, Chapman Tripp gained share of searches among IP and patent law firms in New Zealand, from 62.6% to 66.6%.

  2. In September 2026, AJ Park lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%.

  3. In September 2026, Hudson Gavin Martin lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%.

  4. In September 2026, P.L. Berry & Associates rose from 8th to 7th among IP and patent law firms in New Zealand.

  5. In September 2026, Baldwins fell from 7th to 8th among IP and patent law firms in New Zealand.

  6. Estimated monthly branded searches for Pipers in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are Baldwins’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Baldwins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baldwins ip
  • baldwins patent

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How the Brand Demand Index is measured

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