Baldwins vs Pipers:Which is more popular by branded search in New Zealand?
In August 2026, Pipers had more branded searches than Baldwins among IP and patent law firms in New Zealand. Pipers was estimated to have 40 branded searches compared to Baldwins’ 20, and held a 3.2% Share of Search versus Baldwins’ 1.6%.
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Which is more popular in search, Baldwins or Pipers?
Compare the patent and trade mark firms New Zealand businesses protect their brands with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pipers, Baldwins. The figures are in the table below the chart.
View monthly share of search table
| Month | AJ Park | James & Wells | Henry Hughes | Pipers | Baldwins |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 31.7% | 4.8% | 0.79% | 0.79% |
| Nov 2025 | 50% | 44.9% | 3.2% | 1.3% | 0.64% |
| Dec 2025 | 58.4% | 34.8% | 3.4% | 2.2% | 1.1% |
| Jan 2026 | 57.8% | 33.3% | 5.6% | 2.2% | 1.1% |
| Feb 2026 | 66.9% | 26.3% | 4.2% | 1.7% | 0.85% |
| Mar 2026 | 56.5% | 33.3% | 7.2% | 1.4% | 1.4% |
| Apr 2026 | 61.4% | 29.1% | 6.3% | 1.6% | 1.6% |
| May 2026 | 65% | 26.7% | 5% | 2.5% | 0.83% |
| Jun 2026 | 64.7% | 26.9% | 6.7% | 0.84% | 0.84% |
| Jul 2026 | 56.6% | 35.4% | 5.3% | 1.8% | 0.88% |
| Aug 2026 | 62.9% | 26.6% | 5.6% | 3.2% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the Baldwins and Pipers comparison changed over the last 12 months?
3 findings
- Pipers was ahead of Baldwins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baldwins’ estimated Share of Search among IP and patent law firms in New Zealand moved from 0.79% to 1.6%, and its estimated monthly branded searches moved from 10 to 20.
- Across the 11 months ending August 2026, Pipers’ estimated Share of Search among IP and patent law firms in New Zealand moved from 0.79% to 3.2%, and its estimated monthly branded searches moved from 10 to 40.
How did search popularity change for New Zealand IP and patent law firms in August 2026?
2 changes
In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.
In August 2026, Baldwins gained estimated Share of Search among IP and patent law firms in New Zealand, from 0.88% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Baldwins’ and Pipers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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