Brandwave

How popular isBaldwins in search?

In August 2026, there were an estimated 20 branded searches for Baldwins in New Zealand which is up 100% over the last 11 months. Baldwins holds 1.6% estimated Share of Search among New Zealand IP and patent law firms and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. AJ Park62.9%
  2. James & Wells26.6%
  3. Henry Hughes5.6%
  4. Pipers3.2%
  5. Baldwins1.6%
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Which IP and patent law firms compete with Baldwins?

Baldwins against IP and patent law firms in New Zealand, by month

Share of Search by month for AJ Park, James & Wells, Henry Hughes, Pipers, Baldwins. The figures are in the table below the chart.

View monthly share of search table
MonthAJ ParkJames & WellsHenry HughesPipersBaldwins
Oct 202561.9%31.7%4.8%0.79%0.79%
Nov 202550%44.9%3.2%1.3%0.64%
Dec 202558.4%34.8%3.4%2.2%1.1%
Jan 202657.8%33.3%5.6%2.2%1.1%
Feb 202666.9%26.3%4.2%1.7%0.85%
Mar 202656.5%33.3%7.2%1.4%1.4%
Apr 202661.4%29.1%6.3%1.6%1.6%
May 202665%26.7%5%2.5%0.83%
Jun 202664.7%26.9%6.7%0.84%0.84%
Jul 202656.6%35.4%5.3%1.8%0.88%
Aug 202662.9%26.6%5.6%3.2%1.6%
Sep 2026—————

  1. 1.AJ Park

    62.9%

    held 1st · 780 estimated branded searches · +21.9% vs prior month · +6.3 points

  2. 2.James & Wells

    26.6%

    held 2nd · 330 estimated branded searches · -17.5% vs prior month · -8.8 points

  3. 3.Henry Hughes

    5.6%

    held 3rd · 70 estimated branded searches · +16.7% vs prior month · +0.3 points

  4. 4.Pipers

    3.2%

    held 4th · 40 estimated branded searches · +100% vs prior month · +1.5 points

  5. 5.Baldwins

    1.6%

    held 5th · 20 estimated branded searches · +100% vs prior month · +0.7 points

Compare search popularity between Baldwins and its closest rivals

How has branded search demand for Baldwins changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Baldwins in New Zealand rose from 10 to 20.
  • Across the 11 months ending August 2026, Baldwins’ estimated Share of Search among IP and patent law firms in New Zealand increased from 0.79% to 1.6%.
  • Across the 11 months ending August 2026, Baldwins fell from 4th to 5th among IP and patent law firms in New Zealand.

How did search popularity change for New Zealand IP and patent law firms in August 2026?

  1. In August 2026, AJ Park gained estimated Share of Search among IP and patent law firms in New Zealand, from 56.6% to 62.9%.

  2. In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.

  3. In August 2026, Baldwins gained estimated Share of Search among IP and patent law firms in New Zealand, from 0.88% to 1.6%.

  4. In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%.

  5. Estimated monthly branded searches for Henry Hughes in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

How is Baldwins measured?

Brandwave collects information about searches that people make online using Baldwins’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • baldwins ip
  • baldwins patent

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How the Brand Demand Index is measured

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