AJ Park vs Baldwins:Which is more popular by branded search in New Zealand?
In August 2026, AJ Park had more branded searches than Baldwins among IP and patent law firms in New Zealand. AJ Park was estimated to have 780 branded searches compared to Baldwins’ 20, and held a 62.9% Share of Search versus Baldwins’ 1.6%.
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Which is more popular in search, AJ Park or Baldwins?
Compare the patent and trade mark firms New Zealand businesses protect their brands with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for AJ Park, Baldwins. The figures are in the table below the chart.
View monthly share of search table
| Month | AJ Park | James & Wells | Henry Hughes | Pipers | Baldwins |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 31.7% | 4.8% | 0.79% | 0.79% |
| Nov 2025 | 50% | 44.9% | 3.2% | 1.3% | 0.64% |
| Dec 2025 | 58.4% | 34.8% | 3.4% | 2.2% | 1.1% |
| Jan 2026 | 57.8% | 33.3% | 5.6% | 2.2% | 1.1% |
| Feb 2026 | 66.9% | 26.3% | 4.2% | 1.7% | 0.85% |
| Mar 2026 | 56.5% | 33.3% | 7.2% | 1.4% | 1.4% |
| Apr 2026 | 61.4% | 29.1% | 6.3% | 1.6% | 1.6% |
| May 2026 | 65% | 26.7% | 5% | 2.5% | 0.83% |
| Jun 2026 | 64.7% | 26.9% | 6.7% | 0.84% | 0.84% |
| Jul 2026 | 56.6% | 35.4% | 5.3% | 1.8% | 0.88% |
| Aug 2026 | 62.9% | 26.6% | 5.6% | 3.2% | 1.6% |
| Sep 2026 | — | — | — | — | — |
How has the AJ Park and Baldwins comparison changed over the last 12 months?
3 findings
- AJ Park was ahead of Baldwins in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, AJ Park’s estimated Share of Search among IP and patent law firms in New Zealand moved from 61.9% to 62.9%, and its estimated monthly branded searches held steady at 780.
- Across the 11 months ending August 2026, Baldwins’ estimated Share of Search among IP and patent law firms in New Zealand moved from 0.79% to 1.6%, and its estimated monthly branded searches moved from 10 to 20.
How did search popularity change for New Zealand IP and patent law firms in August 2026?
2 changes
In August 2026, AJ Park gained estimated Share of Search among IP and patent law firms in New Zealand, from 56.6% to 62.9%.
In August 2026, Baldwins gained estimated Share of Search among IP and patent law firms in New Zealand, from 0.88% to 1.6%.
How each brand is measured
Brandwave collects information about searches that people make online using AJ Park’s and Baldwins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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