How popular isAJ Park in search?
In August 2026, there were an estimated 780 branded searches for AJ Park in New Zealand which held steady over the last 11 months. AJ Park holds 62.9% estimated Share of Search among New Zealand IP and patent law firms and is ranked 1st of 5 competitors for search popularity.
AJ Park62.9%
James & Wells26.6%
Henry Hughes5.6%- Pipers3.2%
- Baldwins1.6%
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Which IP and patent law firms compete with AJ Park?
Share of Search by month for AJ Park, James & Wells, Henry Hughes, Pipers. The figures are in the table below the chart.
View monthly share of search table
| Month | AJ Park | James & Wells | Henry Hughes | Pipers | Baldwins |
|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 31.7% | 4.8% | 0.79% | 0.79% |
| Nov 2025 | 50% | 44.9% | 3.2% | 1.3% | 0.64% |
| Dec 2025 | 58.4% | 34.8% | 3.4% | 2.2% | 1.1% |
| Jan 2026 | 57.8% | 33.3% | 5.6% | 2.2% | 1.1% |
| Feb 2026 | 66.9% | 26.3% | 4.2% | 1.7% | 0.85% |
| Mar 2026 | 56.5% | 33.3% | 7.2% | 1.4% | 1.4% |
| Apr 2026 | 61.4% | 29.1% | 6.3% | 1.6% | 1.6% |
| May 2026 | 65% | 26.7% | 5% | 2.5% | 0.83% |
| Jun 2026 | 64.7% | 26.9% | 6.7% | 0.84% | 0.84% |
| Jul 2026 | 56.6% | 35.4% | 5.3% | 1.8% | 0.88% |
| Aug 2026 | 62.9% | 26.6% | 5.6% | 3.2% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.9% | 780 | +21.9% | +6.3 points | |
| 2, held 2nd | 26.6% | 330 | -17.5% | -8.8 points | |
| 3, held 3rd | 5.6% | 70 | +16.7% | +0.3 points | |
| 4, held 4th | 3.2% | 40 | +100% | +1.5 points | |
| 5, held 5th | 1.6% | 20 | +100% | +0.7 points |
1.
AJ Park62.9%
held 1st · 780 estimated branded searches · +21.9% vs prior month · +6.3 points
26.6%
held 2nd · 330 estimated branded searches · -17.5% vs prior month · -8.8 points
5.6%
held 3rd · 70 estimated branded searches · +16.7% vs prior month · +0.3 points
4.Pipers
3.2%
held 4th · 40 estimated branded searches · +100% vs prior month · +1.5 points
5.Baldwins
1.6%
held 5th · 20 estimated branded searches · +100% vs prior month · +0.7 points
Compare search popularity between AJ Park and its closest rivals
How has branded search demand for AJ Park changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AJ Park in New Zealand held steady at 780.
- Across the 11 months ending August 2026, AJ Park’s estimated Share of Search among IP and patent law firms in New Zealand increased from 61.9% to 62.9%.
- Across the 11 months ending August 2026, AJ Park’s estimated Share of Search among IP and patent law firms in New Zealand peaked at 66.9% in February 2026 and was lowest at 50% in November 2025.
How did search popularity change for New Zealand IP and patent law firms in August 2026?
5 changes

In August 2026, AJ Park gained estimated Share of Search among IP and patent law firms in New Zealand, from 56.6% to 62.9%.
In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.
In August 2026, Baldwins gained estimated Share of Search among IP and patent law firms in New Zealand, from 0.88% to 1.6%.

In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%.

Estimated monthly branded searches for Henry Hughes in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.
How is AJ Park measured?
Brandwave collects information about searches that people make online using AJ Park’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- aj park
- aj park intellectual property
- aj park near me
- aj park new zealand
- aj park nz
- aj park patent
- ajpark
- ajpark com
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