Chapman Tripp vs Hudson Gavin Martin:Which is more popular?
In September 2026, Chapman Tripp had more branded searches than Hudson Gavin Martin among IP and patent law firms in New Zealand. Chapman Tripp had about 2,910 branded searches, while Hudson Gavin Martin had 590. Chapman Tripp made up 66.6% of all IP and patent law firm searches we track, and Hudson Gavin Martin accounted for 13.5%. When we asked ChatGPT and Google AI Overviews about IP and patent law firms, Chapman Tripp and Hudson Gavin Martin each appeared in two of the five answers. Chapman Tripp was mentioned before Hudson Gavin Martin in two out of three answers that named either.
Who do people search for more?
Chapman Tripp, about 5 searches for every 1 for Hudson Gavin Martin
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Chapman Tripp, named ahead of Hudson Gavin Martin in 2 of 3 answers
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Top IP and patent law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chapman Tripp and Hudson Gavin Martin were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chapman Tripp was listed before Hudson Gavin Martin in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
AJ Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
James & Wells4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Chapman Tripp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hudson Gavin Martin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
P.L. Berry & Associates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Henry Hughes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pipers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baldwins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IP and patent law firms
5 answers
Asked ChatGPT
“Which IP and patent law firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best IP and patent law firms in New Zealand?”
Asked ChatGPT
“What's the best IP and patent law firm in New Zealand for brand protection?”
Searched Google, AI Overview
“patent attorney nz”
Searched Google, AI Overview
“ip law firm nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chapman Tripp or Hudson Gavin Martin more popular in search?
This chart shows how often people search Google for Chapman Tripp and Hudson Gavin Martin by name. Each line represents a brand's share of searches for all eight IP and patent law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Chapman Tripp, Hudson Gavin Martin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chapman Tripp | AJ Park | Hudson Gavin Martin | James & Wells | Henry Hughes | Pipers | P.L. Berry & Associates | Baldwins |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 18.1% | 12.1% | 6.5% | 1.3% | 0.25% | 1% | 0.25% |
| Nov 2025 | 60.6% | 15% | 12.3% | 10% | 1% | 0.42% | 0.42% | 0.21% |
| Dec 2025 | 69.7% | 13.9% | 9.2% | 4.9% | 0.87% | 0.58% | 0.58% | 0.29% |
| Jan 2026 | 62.8% | 15.8% | 12.8% | 5.6% | 1.3% | 0.66% | 0.66% | 0.33% |
| Feb 2026 | 64.7% | 16.2% | 13.1% | 3.8% | 0.89% | 0.44% | 0.67% | 0.22% |
| Mar 2026 | 66.8% | 9% | 19.8% | 2.6% | 1.1% | 0.25% | 0.25% | 0.25% |
| Apr 2026 | 65.8% | 16.5% | 10.9% | 3.8% | 1.6% | 0.45% | 0.45% | 0.45% |
| May 2026 | 64.5% | 16.2% | 13.1% | 3.8% | 1.1% | 0.67% | 0.44% | 0.22% |
| Jun 2026 | 61.3% | 18.3% | 12.2% | 5.3% | 1.8% | 0.25% | 0.51% | 0.25% |
| Jul 2026 | 62.8% | 15.4% | 12.5% | 6.8% | 1.3% | 0.52% | 0.52% | 0.26% |
| Aug 2026 | 62.6% | 15.5% | 15.5% | 3.7% | 1.1% | 0.86% | 0.43% | 0.43% |
| Sep 2026 | 66.6% | 13.5% | 13.5% | 3.9% | 1.1% | 0.69% | 0.46% | 0.23% |
How has the Chapman Tripp and Hudson Gavin Martin comparison changed over the last 12 months?
3 findings
- Chapman Tripp was ahead of Hudson Gavin Martin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chapman Tripp’s share of searches among IP and patent law firms in New Zealand moved from 60.6% to 66.6%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Hudson Gavin Martin’s share of searches among IP and patent law firms in New Zealand moved from 12.1% to 13.5%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand IP and patent law firms in September 2026?
2 changes
In September 2026, Chapman Tripp gained share of searches among IP and patent law firms in New Zealand, from 62.6% to 66.6%.
In September 2026, Hudson Gavin Martin lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chapman Tripp’s and Hudson Gavin Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chapman Tripp
2 branded search terms
- Chapman Tripp
- chapman tripp lawyers
Hudson Gavin Martin
1 branded search term
- hudson gavin martin
Other head-to-heads among IP and patent law firms
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