Brandwave

Hudson Gavin Martin vs James & Wells:Which is more popular?

In September 2026, Hudson Gavin Martin had more branded searches than James & Wells among IP and patent law firms in New Zealand. Hudson Gavin Martin had about 590 branded searches, while James & Wells had 170. Hudson Gavin Martin made up 13.5% of all IP and patent law firm searches we track, and James & Wells accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about IP and patent law firms, James & Wells appeared in four of the five answers and Hudson Gavin Martin in two. James & Wells was mentioned before Hudson Gavin Martin in three out of four answers.

Among IP and patent law firms in New Zealand in September 2026

Who do people search for more?

Hudson Gavin Martin, about 3 searches for every 1 for James & Wells

Hudson Gavin Martin 590 searchesJames & Wells 170 searches

Who does AI mention more?

James & Wells, mentioned in 4 of 5 answers, Hudson Gavin Martin in 2

James & Wells in 4 of 5Hudson Gavin Martin in 2 of 5

Who does AI recommend more?

James & Wells, named ahead of Hudson Gavin Martin in 3 of 4 answers

James & Wells first in 3Hudson Gavin Martin first in 1

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Top IP and patent law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, James & Wells was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Hudson Gavin Martin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. James & Wells was listed before Hudson Gavin Martin in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AJ Park1st
  2. James & Wells2nd
  3. Chapman Tripp3rd
  4. Hudson Gavin Martin4th
  5. P.L. Berry & Associates5th
  6. Pipers6th
  7. Henry Hughes7th
  8. Baldwins–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • AJ Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • James & Wells4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chapman Tripp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hudson Gavin Martin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • P.L. Berry & Associates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Henry Hughes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baldwins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about IP and patent law firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hudson Gavin Martin or James & Wells more popular in search?

This chart shows how often people search Google for Hudson Gavin Martin and James & Wells by name. Each line represents a brand's share of searches for all eight IP and patent law firms we track, month by month, from searches in New Zealand.

Hudson Gavin Martin and James & Wells among IP and patent law firms in New Zealand, by month

Share of searches by month for Hudson Gavin Martin, James & Wells. The figures are in the table below the chart.

View monthly share of searches table
MonthChapman TrippAJ ParkHudson Gavin MartinJames & WellsHenry HughesPipersP.L. Berry & AssociatesBaldwins
Oct 202560.6%18.1%12.1%6.5%1.3%0.25%1%0.25%
Nov 202560.6%15%12.3%10%1%0.42%0.42%0.21%
Dec 202569.7%13.9%9.2%4.9%0.87%0.58%0.58%0.29%
Jan 202662.8%15.8%12.8%5.6%1.3%0.66%0.66%0.33%
Feb 202664.7%16.2%13.1%3.8%0.89%0.44%0.67%0.22%
Mar 202666.8%9%19.8%2.6%1.1%0.25%0.25%0.25%
Apr 202665.8%16.5%10.9%3.8%1.6%0.45%0.45%0.45%
May 202664.5%16.2%13.1%3.8%1.1%0.67%0.44%0.22%
Jun 202661.3%18.3%12.2%5.3%1.8%0.25%0.51%0.25%
Jul 202662.8%15.4%12.5%6.8%1.3%0.52%0.52%0.26%
Aug 202662.6%15.5%15.5%3.7%1.1%0.86%0.43%0.43%
Sep 202666.6%13.5%13.5%3.9%1.1%0.69%0.46%0.23%

How has the Hudson Gavin Martin and James & Wells comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand IP and patent law firms in September 2026?

2 changes

  1. In September 2026, Hudson Gavin Martin lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%.

  2. Estimated monthly branded searches for James & Wells in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hudson Gavin Martin’s and James & Wells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hudson Gavin Martin

1 branded search term

  • hudson gavin martin

James & Wells

3 branded search terms

  • james & wells
  • james wells
  • jameswells

How the Brand Demand Index is measured

Other head-to-heads among IP and patent law firms

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