AJ Park vs James & Wells:Which is more popular?
In September 2026, AJ Park had more branded searches than James & Wells among IP and patent law firms in New Zealand. AJ Park had about 590 branded searches, while James & Wells had 170. AJ Park made up 13.5% of all IP and patent law firm searches we track, and James & Wells accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about IP and patent law firms, AJ Park appeared in all five answers and James & Wells in four. AJ Park was mentioned before James & Wells in every answer.
Who do people search for more?
AJ Park, about 3 searches for every 1 for James & Wells
Who does AI mention more?
AJ Park, mentioned in every answer we collected
Who does AI recommend more?
AJ Park, named ahead of James & Wells in every answer
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Top IP and patent law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AJ Park appeared in all five answers. James & Wells was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. AJ Park was listed before James & Wells in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- AJ Park5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
James & Wells4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Chapman Tripp2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hudson Gavin Martin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
P.L. Berry & Associates2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Henry Hughes1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pipers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baldwins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about IP and patent law firms
5 answers
Asked ChatGPT
“Which IP and patent law firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best IP and patent law firms in New Zealand?”
Asked ChatGPT
“What's the best IP and patent law firm in New Zealand for brand protection?”
Searched Google, AI Overview
“patent attorney nz”
Searched Google, AI Overview
“ip law firm nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is AJ Park or James & Wells more popular in search?
This chart shows how often people search Google for AJ Park and James & Wells by name. Each line represents a brand's share of searches for all eight IP and patent law firms we track, month by month, from searches in New Zealand.
Share of searches by month for AJ Park, James & Wells. The figures are in the table below the chart.
View monthly share of searches table
| Month | Chapman Tripp | AJ Park | Hudson Gavin Martin | James & Wells | Henry Hughes | Pipers | P.L. Berry & Associates | Baldwins |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 18.1% | 12.1% | 6.5% | 1.3% | 0.25% | 1% | 0.25% |
| Nov 2025 | 60.6% | 15% | 12.3% | 10% | 1% | 0.42% | 0.42% | 0.21% |
| Dec 2025 | 69.7% | 13.9% | 9.2% | 4.9% | 0.87% | 0.58% | 0.58% | 0.29% |
| Jan 2026 | 62.8% | 15.8% | 12.8% | 5.6% | 1.3% | 0.66% | 0.66% | 0.33% |
| Feb 2026 | 64.7% | 16.2% | 13.1% | 3.8% | 0.89% | 0.44% | 0.67% | 0.22% |
| Mar 2026 | 66.8% | 9% | 19.8% | 2.6% | 1.1% | 0.25% | 0.25% | 0.25% |
| Apr 2026 | 65.8% | 16.5% | 10.9% | 3.8% | 1.6% | 0.45% | 0.45% | 0.45% |
| May 2026 | 64.5% | 16.2% | 13.1% | 3.8% | 1.1% | 0.67% | 0.44% | 0.22% |
| Jun 2026 | 61.3% | 18.3% | 12.2% | 5.3% | 1.8% | 0.25% | 0.51% | 0.25% |
| Jul 2026 | 62.8% | 15.4% | 12.5% | 6.8% | 1.3% | 0.52% | 0.52% | 0.26% |
| Aug 2026 | 62.6% | 15.5% | 15.5% | 3.7% | 1.1% | 0.86% | 0.43% | 0.43% |
| Sep 2026 | 66.6% | 13.5% | 13.5% | 3.9% | 1.1% | 0.69% | 0.46% | 0.23% |
How has the AJ Park and James & Wells comparison changed over the last 12 months?
3 findings
- AJ Park was ahead of James & Wells in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AJ Park’s share of searches among IP and patent law firms in New Zealand moved from 18.1% to 13.5%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 12 months ending September 2026, James & Wells’ share of searches among IP and patent law firms in New Zealand moved from 6.5% to 3.9%, and its estimated monthly branded searches moved from 260 to 170.
How did search popularity change for New Zealand IP and patent law firms in September 2026?
2 changes
In September 2026, AJ Park lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%.
Estimated monthly branded searches for James & Wells in New Zealand fell 34.6% over 12 measured months, from 260 to 170 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using AJ Park’s and James & Wells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AJ Park
3 branded search terms
- aj park
- aj park patent
- ajpark
James & Wells
3 branded search terms
- james & wells
- james wells
- jameswells
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