Brandwave

How popular isBell Gully?

In September 2026, people searched for Bell Gully by name about 2,420 times in New Zealand, about the same as the previous year. These searches made up 10.7% of all New Zealand national and regional law firm searches, placing Bell Gully fourth out of 11 firms. When we asked both ChatGPT and Google AI Overviews about national and regional law firms, Bell Gully appeared in three of the five answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Bell Gully is the fourth most searched of 11 competitors and the second most recommended in AI answers.

  1. Duncan CotterillShare of searches 18.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Chapman TrippShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Tompkins WakeShare of searches 12.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Bell GullyShare of searches 10.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. Lane NeaveShare of searches 9.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+6 more

Bell Gully website (opens in a new tab)

Follow Bell Gully and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top national and regional law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bell Gully was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bell Gully is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chapman Tripp1st
  2. Bell Gully2nd
  3. Duncan Cotterill3rd
  4. Anderson Lloyd4th
  5. Tompkins Wake5th
  6. Lane Neave6th
  7. Holland Beckett7th
  8. Cooney Lees Morgan8th
  9. Wynn Williams9th
  10. Hesketh Henry10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duncan Cotterill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chapman Tripp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Gully3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tompkins Wake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anderson Lloyd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lane Neave1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holland Beckett1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wynn Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cooney Lees Morgan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hesketh Henry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about national and regional law firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which national and regional law firms compete with Bell Gully?

Bell Gully against national and regional law firms in New Zealand, by month

Share of searches by month for Duncan Cotterill, Chapman Tripp, Tompkins Wake, Bell Gully, Lane Neave, Anderson Lloyd, Holland Beckett, Wynn Williams, Cooney Lees Morgan, Hesketh Henry, Greenwood Roche. The figures are in the table below the chart.

View monthly share of searches table
MonthDuncan CotterillChapman TrippTompkins WakeBell GullyLane NeaveAnderson LloydHolland BeckettWynn WilliamsCooney Lees MorganHesketh HenryGreenwood Roche
Oct 202518.2%11.1%11.8%11.2%9.8%8.1%9.4%7.6%4.6%4.8%3.5%
Nov 202517%12.5%11.3%10.5%9.2%9.2%9.9%7.2%5.6%4.4%3.2%
Dec 202514.8%13.2%13.3%10.5%8.2%9.7%8.3%7.4%5.5%5.7%3.3%
Jan 202617.5%10.4%11.6%13.3%8.1%7.7%9.1%8.9%5.5%5.1%2.7%
Feb 202616.3%12.1%12.4%12.2%8.8%8.9%9.6%8.2%4.2%4.4%3.1%
Mar 202616.3%12.4%9.4%12.4%10.8%10.7%6.4%8.4%3.7%5.7%3.8%
Apr 202619.7%11.9%9.9%11.9%9%8.6%7.8%8%5.3%4.2%3.8%
May 202619.1%11.4%11.5%14.2%8.6%8.2%7.1%7.7%3.9%4.1%4.2%
Jun 202618.5%10.9%11.6%11%9.7%7.9%9.5%7.5%5.9%4.1%3.4%
Jul 202618.5%11.1%11.4%11.1%8.5%9.6%8.1%7.6%6%4.6%3.4%
Aug 202620.6%12.2%11.7%10.2%9%8.8%7.7%7%5.4%4.2%3.2%
Sep 202618.1%12.9%12.2%10.7%9.7%9.3%8.2%7.3%4.4%3.9%3.3%

  1. 1.Duncan Cotterill

    18.1%

    Held 1st. 4.1K estimated branded searches, -16.9% vs prior month. Share -2.5 points.

  2. 2.Chapman Tripp

    12.9%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Tompkins Wake

    12.2%

    Held 3rd. 2.8K estimated branded searches, -1.1% vs prior month. Share +0.5 points.

  4. 4.Bell Gully

    10.7%

    Held 4th. 2.4K estimated branded searches, -0.41% vs prior month. Share +0.5 points.

  5. 5.Lane Neave

    9.7%

    Held 5th. 2.2K estimated branded searches, +1.9% vs prior month. Share +0.7 points.

  6. 6.Anderson Lloyd

    9.3%

    Held 6th. 2.1K estimated branded searches, +0.48% vs prior month. Share +0.5 points.

  7. 7.Holland Beckett

    8.2%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  8. 8.Wynn Williams

    7.3%

    Held 8th. 1.6K estimated branded searches, -1.2% vs prior month. Share +0.3 points.

  9. 9.Cooney Lees Morgan

    4.4%

    Held 9th. 1K estimated branded searches, -23.1% vs prior month. Share -1 points.

  10. 10.Hesketh Henry

    3.9%

    Held 10th. 890 estimated branded searches, -11.9% vs prior month. Share -0.3 points.

  11. 11.Greenwood Roche

    3.3%

    Held 11th. 750 estimated branded searches, -2.6% vs prior month. Share +0.1 points.

Compare popularity between Bell Gully and its closest rivals

Every comparison with Bell Gully

16 comparisons

How has branded search demand for Bell Gully changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bell Gully in New Zealand held steady at 2.4K.
  • Across the 12 months ending September 2026, Bell Gully’s share of searches among national and regional law firms in New Zealand decreased from 11.2% to 10.7%.
  • Across the 12 months ending September 2026, Bell Gully’s share of searches among national and regional law firms in New Zealand peaked at 14.2% in May 2026 and was lowest at 10.2% in August 2026.
  • Across the 12 months ending September 2026, Bell Gully fell from 3rd to 4th among national and regional law firms in New Zealand.

How did search popularity change for New Zealand national and regional law firms in September 2026?

6 changes

  1. In September 2026, Chapman Tripp gained share of searches among national and regional law firms in New Zealand, from 12.2% to 12.9%.

  2. In September 2026, Lane Neave gained share of searches among national and regional law firms in New Zealand, from 9% to 9.7%.

  3. In September 2026, Anderson Lloyd gained share of searches among national and regional law firms in New Zealand, from 8.8% to 9.3%.

  4. In September 2026, Bell Gully gained share of searches among national and regional law firms in New Zealand, from 10.2% to 10.7%.

  5. In September 2026, Tompkins Wake gained share of searches among national and regional law firms in New Zealand, from 11.7% to 12.2%.

  6. In September 2026, Duncan Cotterill lost share of searches among national and regional law firms in New Zealand, from 20.6% to 18.1%.

How are Bell Gully’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bell Gully’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Bell Gully
  • bell gully lawyers

Do you work for Bell Gully? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bell Gully compete?

Bell Gully is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
national and regional law firms4th of 1110.7%Shown above
large commercial law firms5th of 813.3%Show ranking
Creator with pink hair and a pink jacket

Is Bell Gully your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free