Brandwave

Anderson Lloyd vs Bell Gully:Which is more popular?

In September 2026, Bell Gully had more branded searches than Anderson Lloyd among national and regional law firms in New Zealand. Bell Gully had about 2,420 branded searches, while Anderson Lloyd had 2,100. Bell Gully made up 10.7% of all national and regional law firm searches we track, and Anderson Lloyd accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about national and regional law firms, Bell Gully appeared in three of the five answers and Anderson Lloyd in two. Bell Gully was mentioned before Anderson Lloyd in every answer.

Among national and regional law firms in New Zealand in September 2026

Who do people search for more?

Bell Gully, about 15% more searches than Anderson Lloyd

Bell Gully 2.4K searchesAnderson Lloyd 2.1K searches

Who does AI mention more?

Bell Gully, mentioned in 3 of 5 answers, Anderson Lloyd in 2

Bell Gully in 3 of 5Anderson Lloyd in 2 of 5

Who does AI recommend more?

Bell Gully, named ahead of Anderson Lloyd in every answer

Bell Gully first in 3Anderson Lloyd never first

Follow Anderson Lloyd vs Bell Gully and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top national and regional law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bell Gully was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Anderson Lloyd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bell Gully was listed before Anderson Lloyd in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chapman Tripp1st
  2. Bell Gully2nd
  3. Duncan Cotterill3rd
  4. Anderson Lloyd4th
  5. Tompkins Wake5th
  6. Lane Neave6th
  7. Holland Beckett7th
  8. Cooney Lees Morgan8th
  9. Wynn Williams9th
  10. Hesketh Henry10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duncan Cotterill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chapman Tripp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Gully3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tompkins Wake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anderson Lloyd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lane Neave1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holland Beckett1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wynn Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cooney Lees Morgan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hesketh Henry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about national and regional law firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Anderson Lloyd or Bell Gully more popular in search?

This chart shows how often people search Google for Anderson Lloyd and Bell Gully by name. Each line represents a brand's share of searches for all 11 national and regional law firms we track, month by month, from searches in New Zealand.

Anderson Lloyd and Bell Gully among national and regional law firms in New Zealand, by month

Share of searches by month for Bell Gully, Anderson Lloyd. The figures are in the table below the chart.

View monthly share of searches table
MonthDuncan CotterillChapman TrippTompkins WakeBell GullyLane NeaveAnderson LloydHolland BeckettWynn WilliamsCooney Lees MorganHesketh HenryGreenwood Roche
Oct 202518.2%11.1%11.8%11.2%9.8%8.1%9.4%7.6%4.6%4.8%3.5%
Nov 202517%12.5%11.3%10.5%9.2%9.2%9.9%7.2%5.6%4.4%3.2%
Dec 202514.8%13.2%13.3%10.5%8.2%9.7%8.3%7.4%5.5%5.7%3.3%
Jan 202617.5%10.4%11.6%13.3%8.1%7.7%9.1%8.9%5.5%5.1%2.7%
Feb 202616.3%12.1%12.4%12.2%8.8%8.9%9.6%8.2%4.2%4.4%3.1%
Mar 202616.3%12.4%9.4%12.4%10.8%10.7%6.4%8.4%3.7%5.7%3.8%
Apr 202619.7%11.9%9.9%11.9%9%8.6%7.8%8%5.3%4.2%3.8%
May 202619.1%11.4%11.5%14.2%8.6%8.2%7.1%7.7%3.9%4.1%4.2%
Jun 202618.5%10.9%11.6%11%9.7%7.9%9.5%7.5%5.9%4.1%3.4%
Jul 202618.5%11.1%11.4%11.1%8.5%9.6%8.1%7.6%6%4.6%3.4%
Aug 202620.6%12.2%11.7%10.2%9%8.8%7.7%7%5.4%4.2%3.2%
Sep 202618.1%12.9%12.2%10.7%9.7%9.3%8.2%7.3%4.4%3.9%3.3%

How has the Anderson Lloyd and Bell Gully comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand national and regional law firms in September 2026?

2 changes

  1. In September 2026, Anderson Lloyd gained share of searches among national and regional law firms in New Zealand, from 8.8% to 9.3%.

  2. In September 2026, Bell Gully gained share of searches among national and regional law firms in New Zealand, from 10.2% to 10.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Anderson Lloyd’s and Bell Gully’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Anderson Lloyd

4 branded search terms

  • Anderson Lloyd
  • anderson lloyd dunedin
  • anderson lloyd lawyers
  • anderson lloyd queenstown

Bell Gully

2 branded search terms

  • Bell Gully
  • bell gully lawyers

How the Brand Demand Index is measured

Other head-to-heads among national and regional law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free