Brandwave

Bell Gully vs Chapman Tripp:Which is more popular?

In September 2026, Chapman Tripp had more branded searches than Bell Gully among national and regional law firms in New Zealand. Chapman Tripp had about 2,910 branded searches, while Bell Gully had 2,420. Chapman Tripp made up 12.9% of all national and regional law firm searches we track, and Bell Gully accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about national and regional law firms, Bell Gully and Chapman Tripp each appeared in three of the five answers. Chapman Tripp was mentioned before Bell Gully in two out of three answers.

Among national and regional law firms in New Zealand in September 2026

Who do people search for more?

Chapman Tripp, about 20% more searches than Bell Gully

Chapman Tripp 2.9K searchesBell Gully 2.4K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bell Gully in 3 of 5Chapman Tripp in 3 of 5

Who does AI recommend more?

Chapman Tripp, named ahead of Bell Gully in 2 of 3 answers

Chapman Tripp first in 2Bell Gully first in 1

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Top national and regional law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bell Gully and Chapman Tripp were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Chapman Tripp was listed before Bell Gully in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chapman Tripp1st
  2. Bell Gully2nd
  3. Duncan Cotterill3rd
  4. Anderson Lloyd4th
  5. Tompkins Wake5th
  6. Lane Neave6th
  7. Holland Beckett7th
  8. Cooney Lees Morgan8th
  9. Wynn Williams9th
  10. Hesketh Henry10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duncan Cotterill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chapman Tripp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Gully3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tompkins Wake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anderson Lloyd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lane Neave1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holland Beckett1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wynn Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cooney Lees Morgan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hesketh Henry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about national and regional law firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bell Gully or Chapman Tripp more popular in search?

This chart shows how often people search Google for Bell Gully and Chapman Tripp by name. Each line represents a brand's share of searches for all 11 national and regional law firms we track, month by month, from searches in New Zealand.

Bell Gully and Chapman Tripp among national and regional law firms in New Zealand, by month

Share of searches by month for Chapman Tripp, Bell Gully. The figures are in the table below the chart.

View monthly share of searches table
MonthDuncan CotterillChapman TrippTompkins WakeBell GullyLane NeaveAnderson LloydHolland BeckettWynn WilliamsCooney Lees MorganHesketh HenryGreenwood Roche
Oct 202518.2%11.1%11.8%11.2%9.8%8.1%9.4%7.6%4.6%4.8%3.5%
Nov 202517%12.5%11.3%10.5%9.2%9.2%9.9%7.2%5.6%4.4%3.2%
Dec 202514.8%13.2%13.3%10.5%8.2%9.7%8.3%7.4%5.5%5.7%3.3%
Jan 202617.5%10.4%11.6%13.3%8.1%7.7%9.1%8.9%5.5%5.1%2.7%
Feb 202616.3%12.1%12.4%12.2%8.8%8.9%9.6%8.2%4.2%4.4%3.1%
Mar 202616.3%12.4%9.4%12.4%10.8%10.7%6.4%8.4%3.7%5.7%3.8%
Apr 202619.7%11.9%9.9%11.9%9%8.6%7.8%8%5.3%4.2%3.8%
May 202619.1%11.4%11.5%14.2%8.6%8.2%7.1%7.7%3.9%4.1%4.2%
Jun 202618.5%10.9%11.6%11%9.7%7.9%9.5%7.5%5.9%4.1%3.4%
Jul 202618.5%11.1%11.4%11.1%8.5%9.6%8.1%7.6%6%4.6%3.4%
Aug 202620.6%12.2%11.7%10.2%9%8.8%7.7%7%5.4%4.2%3.2%
Sep 202618.1%12.9%12.2%10.7%9.7%9.3%8.2%7.3%4.4%3.9%3.3%

How has the Bell Gully and Chapman Tripp comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand national and regional law firms in September 2026?

2 changes

  1. In September 2026, Chapman Tripp gained share of searches among national and regional law firms in New Zealand, from 12.2% to 12.9%.

  2. In September 2026, Bell Gully gained share of searches among national and regional law firms in New Zealand, from 10.2% to 10.7%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bell Gully’s and Chapman Tripp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell Gully

2 branded search terms

  • Bell Gully
  • bell gully lawyers

Chapman Tripp

2 branded search terms

  • Chapman Tripp
  • chapman tripp lawyers

How the Brand Demand Index is measured

Other head-to-heads among national and regional law firms

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