Duncan Cotterill vs Tompkins Wake:Which is more popular?
In September 2026, Duncan Cotterill had more branded searches than Tompkins Wake among national and regional law firms in New Zealand. Duncan Cotterill had about 4,080 branded searches, while Tompkins Wake had 2,760. Duncan Cotterill made up 18.1% of all national and regional law firm searches we track, and Tompkins Wake accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about national and regional law firms, Duncan Cotterill appeared in three of the five answers and Tompkins Wake in two. Duncan Cotterill was mentioned before Tompkins Wake in two out of three answers.
Who do people search for more?
Duncan Cotterill, about 48% more searches than Tompkins Wake
Who does AI mention more?
Duncan Cotterill, mentioned in 3 of 5 answers, Tompkins Wake in 2
Who does AI recommend more?
Duncan Cotterill, named ahead of Tompkins Wake in 2 of 3 answers
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Top national and regional law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Duncan Cotterill was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tompkins Wake was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Duncan Cotterill was listed before Tompkins Wake in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Duncan Cotterill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chapman Tripp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bell Gully3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tompkins Wake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anderson Lloyd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lane Neave1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Holland Beckett1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wynn Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cooney Lees Morgan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hesketh Henry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about national and regional law firms
5 answers
Asked ChatGPT
“Which national and regional law firm should I hire in New Zealand?”
Asked ChatGPT
“What are the best national and regional law firms in New Zealand?”
Asked ChatGPT
“What's the best national and regional law firm in New Zealand for a growing business?”
Searched Google, AI Overview
“law firms nz”
Searched Google, AI Overview
“business lawyers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Duncan Cotterill or Tompkins Wake more popular in search?
This chart shows how often people search Google for Duncan Cotterill and Tompkins Wake by name. Each line represents a brand's share of searches for all 11 national and regional law firms we track, month by month, from searches in New Zealand.
Share of searches by month for Duncan Cotterill, Tompkins Wake. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duncan Cotterill | Chapman Tripp | Tompkins Wake | Bell Gully | Lane Neave | Anderson Lloyd | Holland Beckett | Wynn Williams | Cooney Lees Morgan | Hesketh Henry | Greenwood Roche |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 11.1% | 11.8% | 11.2% | 9.8% | 8.1% | 9.4% | 7.6% | 4.6% | 4.8% | 3.5% |
| Nov 2025 | 17% | 12.5% | 11.3% | 10.5% | 9.2% | 9.2% | 9.9% | 7.2% | 5.6% | 4.4% | 3.2% |
| Dec 2025 | 14.8% | 13.2% | 13.3% | 10.5% | 8.2% | 9.7% | 8.3% | 7.4% | 5.5% | 5.7% | 3.3% |
| Jan 2026 | 17.5% | 10.4% | 11.6% | 13.3% | 8.1% | 7.7% | 9.1% | 8.9% | 5.5% | 5.1% | 2.7% |
| Feb 2026 | 16.3% | 12.1% | 12.4% | 12.2% | 8.8% | 8.9% | 9.6% | 8.2% | 4.2% | 4.4% | 3.1% |
| Mar 2026 | 16.3% | 12.4% | 9.4% | 12.4% | 10.8% | 10.7% | 6.4% | 8.4% | 3.7% | 5.7% | 3.8% |
| Apr 2026 | 19.7% | 11.9% | 9.9% | 11.9% | 9% | 8.6% | 7.8% | 8% | 5.3% | 4.2% | 3.8% |
| May 2026 | 19.1% | 11.4% | 11.5% | 14.2% | 8.6% | 8.2% | 7.1% | 7.7% | 3.9% | 4.1% | 4.2% |
| Jun 2026 | 18.5% | 10.9% | 11.6% | 11% | 9.7% | 7.9% | 9.5% | 7.5% | 5.9% | 4.1% | 3.4% |
| Jul 2026 | 18.5% | 11.1% | 11.4% | 11.1% | 8.5% | 9.6% | 8.1% | 7.6% | 6% | 4.6% | 3.4% |
| Aug 2026 | 20.6% | 12.2% | 11.7% | 10.2% | 9% | 8.8% | 7.7% | 7% | 5.4% | 4.2% | 3.2% |
| Sep 2026 | 18.1% | 12.9% | 12.2% | 10.7% | 9.7% | 9.3% | 8.2% | 7.3% | 4.4% | 3.9% | 3.3% |
How has the Duncan Cotterill and Tompkins Wake comparison changed over the last 12 months?
3 findings
- Duncan Cotterill was ahead of Tompkins Wake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Duncan Cotterill’s share of searches among national and regional law firms in New Zealand moved from 18.2% to 18.1%, and its estimated monthly branded searches moved from 3.9K to 4.1K.
- Across the 12 months ending September 2026, Tompkins Wake’s share of searches among national and regional law firms in New Zealand moved from 11.8% to 12.2%, and its estimated monthly branded searches moved from 2.5K to 2.8K.
How did search popularity change for New Zealand national and regional law firms in September 2026?
2 changes
In September 2026, Tompkins Wake gained share of searches among national and regional law firms in New Zealand, from 11.7% to 12.2%.
In September 2026, Duncan Cotterill lost share of searches among national and regional law firms in New Zealand, from 20.6% to 18.1%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Duncan Cotterill’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Duncan Cotterill
6 branded search terms
- Duncan Cotterill
- duncan cotterill blenheim
- duncan cotterill lawyers
- duncan cotterill nelson
- duncan cotterill queenstown
- duncancotterill
Tompkins Wake
5 branded search terms
- Tompkins Wake
- tompkins wake hamilton
- tompkins wake lawyers
- tompkins wake rotorua
- tompkins wake tauranga
Other head-to-heads among national and regional law firms
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