National and regional law firms in New Zealand:Which brands are most popular in search?
In August 2026, Duncan Cotterill was the most searched among national and regional law firms in New Zealand, with an estimated 5.9K branded searches and 26.2% estimated Share of Search within this set.
Duncan Cotterill26.2%
Lane Neave14.9%
Tompkins Wake13.7%
Anderson Lloyd13.2%Wynn Williams9.7%
Holland Beckett8.2%
Cooney Lees Morgan5.7%
Hesketh Henry4.5%
Greenwood Roche3.8%
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Share of SearchLeaderboard
Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Duncan Cotterill, Lane Neave, Tompkins Wake, Anderson Lloyd, Wynn Williams, Holland Beckett, Cooney Lees Morgan, Hesketh Henry, Greenwood Roche. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Lane Neave | Tompkins Wake | Anderson Lloyd | Wynn Williams | Holland Beckett | Cooney Lees Morgan | Hesketh Henry | Greenwood Roche |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 14.6% | 14.4% | 11.8% | 10.6% | 10% | 4.9% | 5% | 4.1% |
| Nov 2025 | 23.1% | 14.4% | 13.7% | 12.9% | 10.2% | 10.7% | 6% | 4.8% | 4.2% |
| Dec 2025 | 20.7% | 13.3% | 16% | 13.9% | 10.6% | 9.1% | 6% | 6.1% | 4.4% |
| Jan 2026 | 24.4% | 13.1% | 13.6% | 12.1% | 12% | 9.8% | 5.9% | 5.5% | 3.5% |
| Feb 2026 | 23.1% | 13.5% | 14.8% | 13.1% | 11.4% | 10.5% | 4.6% | 4.8% | 4.2% |
| Mar 2026 | 22.4% | 16.2% | 11.8% | 14.8% | 11.8% | 7.4% | 4.2% | 6.5% | 5% |
| Apr 2026 | 26.3% | 14.2% | 12.1% | 12.4% | 11.1% | 8.6% | 5.8% | 4.7% | 4.9% |
| May 2026 | 26.6% | 14.1% | 13.9% | 12.8% | 11.1% | 7.8% | 4.3% | 4.5% | 5% |
| Jun 2026 | 24.4% | 14.9% | 13.7% | 12% | 10.5% | 10% | 6.1% | 4.3% | 4.1% |
| Jul 2026 | 24% | 13.7% | 13.6% | 14.4% | 10.6% | 8.6% | 6.3% | 4.9% | 4.1% |
| Aug 2026 | 26.2% | 14.9% | 13.7% | 13.2% | 9.7% | 8.2% | 5.7% | 4.5% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 26.2% | 5.9K | +19.8% | +2.3 points | |
| 2, moved from 3rd to 2nd | 14.9% | 3.4K | +18.7% | +1.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 13.7% | 3.1K | +10.7% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 13.2% | 3K | 0% | -1.2 pointsmoved from 2nd to 4th | |
| 5, held 5th | 9.7% | 2.2K | +0.46% | -0.9 points | |
| 6, held 6th | 8.2% | 1.9K | +4.5% | -0.4 points | |
| 7, held 7th | 5.7% | 1.3K | 0% | -0.5 points | |
| 8, held 8th | 4.5% | 1K | 0% | -0.4 points | |
| 9, held 9th | 3.8% | 870 | +3.6% | -0.2 points |
26.2%
held 1st · 5.9K estimated branded searches · +19.8% vs prior month · +2.3 points
14.9%
moved from 3rd to 2nd · 3.4K estimated branded searches · +18.7% vs prior month · +1.2 points
13.7%
moved from 4th to 3rd · 3.1K estimated branded searches · +10.7% vs prior month · +0.2 points
13.2%
moved from 2nd to 4th · 3K estimated branded searches · 0% vs prior month · -1.2 points
9.7%
held 5th · 2.2K estimated branded searches · +0.46% vs prior month · -0.9 points
8.2%
held 6th · 1.9K estimated branded searches · +4.5% vs prior month · -0.4 points
5.7%
held 7th · 1.3K estimated branded searches · 0% vs prior month · -0.5 points
4.5%
held 8th · 1K estimated branded searches · 0% vs prior month · -0.4 points
3.8%
held 9th · 870 estimated branded searches · +3.6% vs prior month · -0.2 points
Compare search popularity between leading brands
- Duncan Cotterill vs Lane Neave: compare search popularity
- Duncan Cotterill vs Tompkins Wake: compare search popularity
- Duncan Cotterill vs Anderson Lloyd: compare search popularity
- Lane Neave vs Tompkins Wake: compare search popularity
- Lane Neave vs Anderson Lloyd: compare search popularity
- Tompkins Wake vs Anderson Lloyd: compare search popularity
- Compare any of these brands
Which brand is most popular in search among national and regional law firms in New Zealand?
9 brands
In August 2026, Duncan Cotterill was the most searched among national and regional law firms in New Zealand, with an estimated 5.9K branded searches and 26.2% estimated Share of Search within this set. Lane Neave is in 2nd place, 11.4 percentage points behind at 14.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Duncan Cotterill | 24.6% → 26.2% | 26.6%May 2026 | 20.7%Dec 2025 | 1st |
| Lane Neave | 14.6% → 14.9% | 16.2%Mar 2026 | 13.1%Jan 2026 | 2nd |
| Tompkins Wake | 14.4% → 13.7% | 16%Dec 2025 | 11.8%Mar 2026 | 3rd |
| Anderson Lloyd | 11.8% → 13.2% | 14.8%Mar 2026 | 11.8%Oct 2025 | 4th |
| Wynn Williams | 10.6% → 9.7% | 12%Jan 2026 | 9.7%Aug 2026 | 5th |
| Holland Beckett | 10% → 8.2% | 10.7%Nov 2025 | 7.4%Mar 2026 | 6th |
| Cooney Lees Morgan | 4.9% → 5.7% | 6.3%Jul 2026 | 4.2%Mar 2026 | 8th → 7th |
| Hesketh Henry | 5% → 4.5% | 6.5%Mar 2026 | 4.3%Jun 2026 | 7th → 8th |
| Greenwood Roche | 4.1% → 3.8% | 5%May 2026 | 3.5%Jan 2026 | 9th |
Each finding as a sentence
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among national and regional law firms in New Zealand increased from 24.6% to 26.2%.
- Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand decreased from 14.4% to 13.7%.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among national and regional law firms in New Zealand increased from 11.8% to 13.2%.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among national and regional law firms in New Zealand decreased from 10.6% to 9.7%.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among national and regional law firms in New Zealand decreased from 10% to 8.2%.
- Across the 11 months ending August 2026, Cooney Lees Morgan’s estimated Share of Search among national and regional law firms in New Zealand increased from 4.9% to 5.7%.
- Across the 11 months ending August 2026, Hesketh Henry’s estimated Share of Search among national and regional law firms in New Zealand decreased from 5% to 4.5%.
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among national and regional law firms in New Zealand peaked at 26.6% in May 2026 and was lowest at 20.7% in December 2025.
- Across the 11 months ending August 2026, Lane Neave’s estimated Share of Search among national and regional law firms in New Zealand peaked at 16.2% in March 2026 and was lowest at 13.1% in January 2026.
- Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand peaked at 16% in December 2025 and was lowest at 11.8% in March 2026.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among national and regional law firms in New Zealand peaked at 14.8% in March 2026 and was lowest at 11.8% in October 2025.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among national and regional law firms in New Zealand peaked at 12% in January 2026 and was lowest at 9.7% in August 2026.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among national and regional law firms in New Zealand peaked at 10.7% in November 2025 and was lowest at 7.4% in March 2026.
- Across the 11 months ending August 2026, Cooney Lees Morgan’s estimated Share of Search among national and regional law firms in New Zealand peaked at 6.3% in July 2026 and was lowest at 4.2% in March 2026.
- Across the 11 months ending August 2026, Hesketh Henry’s estimated Share of Search among national and regional law firms in New Zealand peaked at 6.5% in March 2026 and was lowest at 4.3% in June 2026.
- Across the 11 months ending August 2026, Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand peaked at 5% in May 2026 and was lowest at 3.5% in January 2026.
- Across the 11 months ending August 2026, Cooney Lees Morgan rose from 8th to 7th among national and regional law firms in New Zealand.
- Across the 11 months ending August 2026, Hesketh Henry fell from 7th to 8th among national and regional law firms in New Zealand.
- Across the 11 months ending August 2026, Lane Neave and Greenwood Roche held steady: their estimated Share of Search among national and regional law firms in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand national and regional law firms in August 2026?
7 changes
In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.9%.
In August 2026, Duncan Cotterill gained estimated Share of Search among national and regional law firms in New Zealand, from 24% to 26.2%.
In August 2026, Anderson Lloyd lost estimated Share of Search among national and regional law firms in New Zealand, from 14.4% to 13.2%.
In August 2026, Wynn Williams lost estimated Share of Search among national and regional law firms in New Zealand, from 10.6% to 9.7%.
In August 2026, Cooney Lees Morgan lost estimated Share of Search among national and regional law firms in New Zealand, from 6.3% to 5.7%.
Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.
In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand.
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