Brandwave

Bell Gully vs Tompkins Wake:Which is more popular?

In September 2026, Tompkins Wake had more branded searches than Bell Gully among national and regional law firms in New Zealand. Tompkins Wake had about 2,760 branded searches, while Bell Gully had 2,420. Tompkins Wake made up 12.2% of all national and regional law firm searches we track, and Bell Gully accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about national and regional law firms, Bell Gully appeared in three of the five answers and Tompkins Wake in two. Bell Gully was mentioned before Tompkins Wake in every answer.

Among national and regional law firms in New Zealand in September 2026

Who do people search for more?

Tompkins Wake, about 14% more searches than Bell Gully

Tompkins Wake 2.8K searchesBell Gully 2.4K searches

Who does AI mention more?

Bell Gully, mentioned in 3 of 5 answers, Tompkins Wake in 2

Bell Gully in 3 of 5Tompkins Wake in 2 of 5

Who does AI recommend more?

Bell Gully, named ahead of Tompkins Wake in every answer

Bell Gully first in 3Tompkins Wake never first

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Top national and regional law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bell Gully was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tompkins Wake was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bell Gully was listed before Tompkins Wake in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chapman Tripp1st
  2. Bell Gully2nd
  3. Duncan Cotterill3rd
  4. Anderson Lloyd4th
  5. Tompkins Wake5th
  6. Lane Neave6th
  7. Holland Beckett7th
  8. Cooney Lees Morgan8th
  9. Wynn Williams9th
  10. Hesketh Henry10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duncan Cotterill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chapman Tripp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Gully3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tompkins Wake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anderson Lloyd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lane Neave1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holland Beckett1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wynn Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cooney Lees Morgan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hesketh Henry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about national and regional law firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bell Gully or Tompkins Wake more popular in search?

This chart shows how often people search Google for Bell Gully and Tompkins Wake by name. Each line represents a brand's share of searches for all 11 national and regional law firms we track, month by month, from searches in New Zealand.

Bell Gully and Tompkins Wake among national and regional law firms in New Zealand, by month

Share of searches by month for Tompkins Wake, Bell Gully. The figures are in the table below the chart.

View monthly share of searches table
MonthDuncan CotterillChapman TrippTompkins WakeBell GullyLane NeaveAnderson LloydHolland BeckettWynn WilliamsCooney Lees MorganHesketh HenryGreenwood Roche
Oct 202518.2%11.1%11.8%11.2%9.8%8.1%9.4%7.6%4.6%4.8%3.5%
Nov 202517%12.5%11.3%10.5%9.2%9.2%9.9%7.2%5.6%4.4%3.2%
Dec 202514.8%13.2%13.3%10.5%8.2%9.7%8.3%7.4%5.5%5.7%3.3%
Jan 202617.5%10.4%11.6%13.3%8.1%7.7%9.1%8.9%5.5%5.1%2.7%
Feb 202616.3%12.1%12.4%12.2%8.8%8.9%9.6%8.2%4.2%4.4%3.1%
Mar 202616.3%12.4%9.4%12.4%10.8%10.7%6.4%8.4%3.7%5.7%3.8%
Apr 202619.7%11.9%9.9%11.9%9%8.6%7.8%8%5.3%4.2%3.8%
May 202619.1%11.4%11.5%14.2%8.6%8.2%7.1%7.7%3.9%4.1%4.2%
Jun 202618.5%10.9%11.6%11%9.7%7.9%9.5%7.5%5.9%4.1%3.4%
Jul 202618.5%11.1%11.4%11.1%8.5%9.6%8.1%7.6%6%4.6%3.4%
Aug 202620.6%12.2%11.7%10.2%9%8.8%7.7%7%5.4%4.2%3.2%
Sep 202618.1%12.9%12.2%10.7%9.7%9.3%8.2%7.3%4.4%3.9%3.3%

How has the Bell Gully and Tompkins Wake comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand national and regional law firms in September 2026?

2 changes

  1. In September 2026, Bell Gully gained share of searches among national and regional law firms in New Zealand, from 10.2% to 10.7%.

  2. In September 2026, Tompkins Wake gained share of searches among national and regional law firms in New Zealand, from 11.7% to 12.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Bell Gully’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell Gully

2 branded search terms

  • Bell Gully
  • bell gully lawyers

Tompkins Wake

5 branded search terms

  • Tompkins Wake
  • tompkins wake hamilton
  • tompkins wake lawyers
  • tompkins wake rotorua
  • tompkins wake tauranga

How the Brand Demand Index is measured

Other head-to-heads among national and regional law firms

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