Brandwave

How popular isTompkins Wake in search?

In August 2026, there were an estimated 3.1K branded searches for Tompkins Wake in New Zealand which is up 5.8% over the last 11 months. Tompkins Wake holds 13.7% estimated Share of Search among New Zealand national and regional law firms and is ranked 3rd of 9 competitors for search popularity.

Share of Search, August 2026
  1. Duncan Cotterill26.2%
  2. Lane Neave14.8%
  3. Tompkins Wake13.7%
  4. Anderson Lloyd13.1%
  5. Wynn Williams9.9%
  6. Holland Beckett8.3%
  7. Cooney Lees Morgan5.7%
  8. Hesketh Henry4.4%
  9. Greenwood Roche3.8%
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Which national and regional law firms compete with Tompkins Wake?

Tompkins Wake against national and regional law firms in New Zealand, by month

Share of Search by month for Duncan Cotterill, Lane Neave, Tompkins Wake, Anderson Lloyd, Wynn Williams, Holland Beckett, Cooney Lees Morgan, Hesketh Henry, Greenwood Roche. The figures are in the table below the chart.

View monthly share of search table
MonthDuncan CotterillLane NeaveTompkins WakeAnderson LloydWynn WilliamsHolland BeckettCooney Lees MorganHesketh HenryGreenwood Roche
Oct 202524.5%14.5%14.4%11.8%10.7%10.1%4.9%5%4.1%
Nov 202523%14.3%13.6%12.9%10.4%10.8%6%4.8%4.2%
Dec 202520.6%13.2%15.9%13.9%10.8%9.2%5.9%6.1%4.3%
Jan 202624.2%13%13.5%12.1%12.2%10.1%5.9%5.5%3.5%
Feb 202623%13.5%14.8%13%11.6%10.7%4.5%4.8%4.1%
Mar 202622.4%16.2%11.7%14.7%11.9%7.5%4.2%6.5%5%
Apr 202626.2%14.2%12.1%12.4%11.3%8.7%5.8%4.7%4.8%
May 202626.5%14%13.8%12.7%11.3%7.9%4.3%4.5%5%
Jun 202624.3%14.8%13.6%12%10.7%10%6.1%4.3%4%
Jul 202623.9%13.7%13.5%14.3%10.8%8.7%6.3%4.9%4%
Aug 202626.2%14.8%13.7%13.1%9.9%8.3%5.7%4.4%3.8%
Sep 2026—————————

  1. 1.Duncan Cotterill

    26.2%

    held 1st · 5.9K estimated branded searches · +19.8% vs prior month · +2.3 points

  2. 2.Lane Neave

    14.8%

    moved from 3rd to 2nd · 3.4K estimated branded searches · +18.7% vs prior month · +1.2 points

  3. 3.Tompkins Wake

    13.7%

    moved from 4th to 3rd · 3.1K estimated branded searches · +10.7% vs prior month · +0.2 points

  4. 4.Anderson Lloyd

    13.1%

    moved from 2nd to 4th · 3K estimated branded searches · 0% vs prior month · -1.2 points

  5. 5.Wynn Williams

    9.9%

    held 5th · 2.2K estimated branded searches · -0.44% vs prior month · -1 points

  6. 6.Holland Beckett

    8.3%

    held 6th · 1.9K estimated branded searches · +5% vs prior month · -0.3 points

  7. 7.Cooney Lees Morgan

    5.7%

    held 7th · 1.3K estimated branded searches · 0% vs prior month · -0.5 points

  8. 8.Hesketh Henry

    4.4%

    held 8th · 1K estimated branded searches · 0% vs prior month · -0.4 points

  9. 9.Greenwood Roche

    3.8%

    held 9th · 870 estimated branded searches · +3.6% vs prior month · -0.2 points

Compare search popularity between Tompkins Wake and its closest rivals

How has branded search demand for Tompkins Wake changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tompkins Wake in New Zealand rose from 2.9K to 3.1K.
  • Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand decreased from 14.4% to 13.7%.
  • Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand peaked at 15.9% in December 2025 and was lowest at 11.7% in March 2026.

How did search popularity change for New Zealand national and regional law firms in August 2026?

  1. In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.8%.

  2. In August 2026, Duncan Cotterill gained estimated Share of Search among national and regional law firms in New Zealand, from 23.9% to 26.2%.

  3. In August 2026, Anderson Lloyd lost estimated Share of Search among national and regional law firms in New Zealand, from 14.3% to 13.1%.

  4. In August 2026, Wynn Williams lost estimated Share of Search among national and regional law firms in New Zealand, from 10.8% to 9.9%.

  5. In August 2026, Cooney Lees Morgan lost estimated Share of Search among national and regional law firms in New Zealand, from 6.3% to 5.7%.

  6. Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.

How is Tompkins Wake measured?

Brandwave collects information about searches that people make online using Tompkins Wake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • Tompkins Wake
  • tompkins wake auckland
  • tompkins wake hamilton
  • tompkins wake lawyers
  • tompkins wake rotorua
  • tompkins wake tauranga

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How the Brand Demand Index is measured

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