Brandwave

Greenwood Roche vs Tompkins Wake:Which is more popular by branded search in New Zealand?

In August 2026, Tompkins Wake had more branded searches than Greenwood Roche among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Greenwood Roche’s 870, and held a 13.7% Share of Search versus Greenwood Roche’s 3.8%.

Share of Search among national and regional law firms in New Zealand in August 2026Which is more popular in search, Greenwood Roche or Tompkins Wake?
Greenwood Roche3.8%870 searches
vs
Tompkins Wake13.7%3.1K searches
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Which is more popular in search, Greenwood Roche or Tompkins Wake?

Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Greenwood Roche and Tompkins Wake among national and regional law firms in New Zealand, by month

Share of Search by month for Tompkins Wake, Greenwood Roche. The figures are in the table below the chart.

View monthly share of search table
MonthDuncan CotterillLane NeaveTompkins WakeAnderson LloydWynn WilliamsHolland BeckettCooney Lees MorganHesketh HenryGreenwood Roche
Oct 202524.6%14.6%14.4%11.8%10.6%10%4.9%5%4.1%
Nov 202523.1%14.4%13.7%12.9%10.2%10.7%6%4.8%4.2%
Dec 202520.7%13.3%16%13.9%10.6%9.1%6%6.1%4.4%
Jan 202624.4%13.1%13.6%12.1%12%9.8%5.9%5.5%3.5%
Feb 202623.1%13.5%14.8%13.1%11.4%10.5%4.6%4.8%4.2%
Mar 202622.4%16.2%11.8%14.8%11.8%7.4%4.2%6.5%5%
Apr 202626.3%14.2%12.1%12.4%11.1%8.6%5.8%4.7%4.9%
May 202626.6%14.1%13.9%12.8%11.1%7.8%4.3%4.5%5%
Jun 202624.4%14.9%13.7%12%10.5%10%6.1%4.3%4.1%
Jul 202624%13.7%13.6%14.4%10.6%8.6%6.3%4.9%4.1%
Aug 202626.2%14.9%13.7%13.2%9.7%8.2%5.7%4.5%3.8%
Sep 2026—————————

How has the Greenwood Roche and Tompkins Wake comparison changed over the last 12 months?

How did search popularity change for New Zealand national and regional law firms in August 2026?

  1. Greenwood Roche’s estimated Share of Search among national and regional law firms in New Zealand has lost ground for 3 months in a row, from 5% to 3.8% in August 2026.

  2. In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Greenwood Roche’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Greenwood Roche

6 branded search terms

  • Greenwood Roche
  • greenwood roche auckland
  • greenwood roche chisnall
  • greenwood roche christchurch
  • greenwood roche lawyers
  • greenwood roche wellington

Tompkins Wake

6 branded search terms

  • Tompkins Wake
  • tompkins wake auckland
  • tompkins wake hamilton
  • tompkins wake lawyers
  • tompkins wake rotorua
  • tompkins wake tauranga

How the Brand Demand Index is measured

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