Bell Gully vs Chapman Tripp:Which is more popular by branded search in New Zealand?
In August 2026, Chapman Tripp had more branded searches than Bell Gully among large commercial law firms in New Zealand. Chapman Tripp was estimated to have 3.5K branded searches compared to Bell Gully’s 3K, and held a 15.1% Share of Search versus Bell Gully’s 13%.
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Which is more popular in search, Bell Gully or Chapman Tripp?
Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chapman Tripp, Bell Gully. The figures are in the table below the chart.
View monthly share of search table
| Month | Russell McVeagh | Buddle Findlay | Chapman Tripp | Simpson Grierson | Bell Gully | MinterEllisonRuddWatts | Dentons | DLA Piper |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.3% | 13.2% | 13.8% | 15.4% | 13.3% | 12.5% | 11.2% | 5.2% |
| Nov 2025 | 18.1% | 12.7% | 14.9% | 14.7% | 12.9% | 11.2% | 10.3% | 5% |
| Dec 2025 | 15.7% | 13.6% | 15.8% | 15.9% | 12.8% | 12.1% | 10.1% | 4.1% |
| Jan 2026 | 16.4% | 13.8% | 12.9% | 15.9% | 16.5% | 10.6% | 9% | 5% |
| Feb 2026 | 16.6% | 13.9% | 13.6% | 13.6% | 13.6% | 12.7% | 10.3% | 5.7% |
| Mar 2026 | 13.9% | 13.8% | 13.6% | 13.9% | 14.4% | 11% | 9.9% | 9.3% |
| Apr 2026 | 15.1% | 12.6% | 14.6% | 14.6% | 15.4% | 11.6% | 9.8% | 6.4% |
| May 2026 | 14.2% | 12.4% | 14% | 14.2% | 17.8% | 11.6% | 10.5% | 5.3% |
| Jun 2026 | 15.5% | 13.8% | 13% | 15.4% | 14.5% | 11.6% | 10.2% | 6% |
| Jul 2026 | 16.7% | 14.1% | 13.6% | 16.3% | 14.3% | 10.6% | 7.8% | 6.5% |
| Aug 2026 | 15.7% | 15.1% | 15.1% | 14.9% | 13% | 11.7% | 8.7% | 6% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Bell Gully and Chapman Tripp comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Bell Gully took it in January 2026, Chapman Tripp took it in August 2026.
- Across the 11 months ending August 2026, Bell Gully’s estimated Share of Search among large commercial law firms in New Zealand moved from 13.3% to 13%, and its estimated monthly branded searches held steady at 3K.
- Across the 11 months ending August 2026, Chapman Tripp’s estimated Share of Search among large commercial law firms in New Zealand moved from 13.8% to 15.1%, and its estimated monthly branded searches moved from 3K to 3.5K.
How did search popularity change for New Zealand large commercial law firms in August 2026?
3 changes
In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%.
In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%.
In August 2026, Bell Gully lost estimated Share of Search among large commercial law firms in New Zealand, from 14.3% to 13%.
How each brand is measured
Brandwave collects information about searches that people make online using Bell Gully’s and Chapman Tripp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bell Gully
7 branded search terms
- Bell Gully
- bell gully auckland
- bell gully christchurch
- bell gully law firm
- bell gully lawyers
- bell gully nz
- bell gully wellington
Chapman Tripp
6 branded search terms
- Chapman Tripp
- chapman tripp auckland
- chapman tripp christchurch
- chapman tripp lawyers
- chapman tripp nz
- chapman tripp wellington
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