Holland Beckett vs Tompkins Wake:Which is more popular by branded search in New Zealand?
In August 2026, Tompkins Wake had more branded searches than Holland Beckett among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Holland Beckett’s 1.9K, and held a 13.8% Share of Search versus Holland Beckett’s 8.2%.
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Which is more popular in search, Holland Beckett or Tompkins Wake?
Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tompkins Wake, Holland Beckett. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Lane Neave | Tompkins Wake | Anderson Lloyd | Wynn Williams | Holland Beckett | Cooney Lees Morgan | Hesketh Henry | Greenwood Roche |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 14.6% | 14.4% | 11.7% | 10.6% | 10% | 4.9% | 5.1% | 4.1% |
| Nov 2025 | 23.1% | 14.4% | 13.7% | 12.8% | 10.2% | 10.7% | 6.1% | 4.8% | 4.2% |
| Dec 2025 | 20.8% | 13.3% | 16% | 13.7% | 10.6% | 9.1% | 6% | 6.2% | 4.4% |
| Jan 2026 | 24.4% | 13.1% | 13.6% | 12% | 12% | 9.8% | 5.9% | 5.5% | 3.5% |
| Feb 2026 | 23.1% | 13.5% | 14.9% | 12.9% | 11.4% | 10.6% | 4.6% | 4.8% | 4.2% |
| Mar 2026 | 22.4% | 16.2% | 11.8% | 14.7% | 11.8% | 7.4% | 4.2% | 6.5% | 5% |
| Apr 2026 | 26.3% | 14.2% | 12.1% | 12.3% | 11.1% | 8.6% | 5.9% | 4.7% | 4.9% |
| May 2026 | 26.6% | 14.1% | 13.9% | 12.6% | 11.1% | 7.8% | 4.3% | 4.5% | 5% |
| Jun 2026 | 24.5% | 14.9% | 13.7% | 11.9% | 10.5% | 10% | 6.1% | 4.3% | 4.1% |
| Jul 2026 | 24% | 13.7% | 13.6% | 14.3% | 10.6% | 8.6% | 6.3% | 4.9% | 4.1% |
| Aug 2026 | 26.3% | 14.9% | 13.8% | 13% | 9.7% | 8.2% | 5.8% | 4.5% | 3.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Holland Beckett and Tompkins Wake comparison changed over the last 12 months?
3 findings
- Tompkins Wake was ahead of Holland Beckett in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among national and regional law firms in New Zealand moved from 10% to 8.2%, and its estimated monthly branded searches moved from 2K to 1.9K.
- Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.4% to 13.8%, and its estimated monthly branded searches moved from 2.9K to 3.1K.
How did search popularity change for New Zealand national and regional law firms in August 2026?
1 change
In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Holland Beckett’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Holland Beckett
5 branded search terms
- Holland Beckett
- holland beckett law
- holland beckett lawyers
- holland beckett tauranga
- holland beckett whakatane
Tompkins Wake
6 branded search terms
- Tompkins Wake
- tompkins wake auckland
- tompkins wake hamilton
- tompkins wake lawyers
- tompkins wake rotorua
- tompkins wake tauranga
Put your own brand in this comparison
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