Tompkins Wake vs Wynn Williams:Which is more popular by branded search in New Zealand?
In August 2026, Tompkins Wake had more branded searches than Wynn Williams among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Wynn Williams’ 2.2K, and held a 13.7% Share of Search versus Wynn Williams’ 9.7%.
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Which is more popular in search, Tompkins Wake or Wynn Williams?
Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tompkins Wake, Wynn Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Lane Neave | Tompkins Wake | Anderson Lloyd | Wynn Williams | Holland Beckett | Cooney Lees Morgan | Hesketh Henry | Greenwood Roche |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 14.6% | 14.4% | 11.8% | 10.6% | 10% | 4.9% | 5% | 4.1% |
| Nov 2025 | 23.1% | 14.4% | 13.7% | 12.9% | 10.2% | 10.7% | 6% | 4.8% | 4.2% |
| Dec 2025 | 20.7% | 13.3% | 16% | 13.9% | 10.6% | 9.1% | 6% | 6.1% | 4.4% |
| Jan 2026 | 24.4% | 13.1% | 13.6% | 12.1% | 12% | 9.8% | 5.9% | 5.5% | 3.5% |
| Feb 2026 | 23.1% | 13.5% | 14.8% | 13.1% | 11.4% | 10.5% | 4.6% | 4.8% | 4.2% |
| Mar 2026 | 22.4% | 16.2% | 11.8% | 14.8% | 11.8% | 7.4% | 4.2% | 6.5% | 5% |
| Apr 2026 | 26.3% | 14.2% | 12.1% | 12.4% | 11.1% | 8.6% | 5.8% | 4.7% | 4.9% |
| May 2026 | 26.6% | 14.1% | 13.9% | 12.8% | 11.1% | 7.8% | 4.3% | 4.5% | 5% |
| Jun 2026 | 24.4% | 14.9% | 13.7% | 12% | 10.5% | 10% | 6.1% | 4.3% | 4.1% |
| Jul 2026 | 24% | 13.7% | 13.6% | 14.4% | 10.6% | 8.6% | 6.3% | 4.9% | 4.1% |
| Aug 2026 | 26.2% | 14.9% | 13.7% | 13.2% | 9.7% | 8.2% | 5.7% | 4.5% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Tompkins Wake and Wynn Williams comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Wynn Williams took it in March 2026, Tompkins Wake took it in April 2026.
- Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.4% to 13.7%, and its estimated monthly branded searches moved from 2.9K to 3.1K.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among national and regional law firms in New Zealand moved from 10.6% to 9.7%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand national and regional law firms in August 2026?
2 changes
In August 2026, Wynn Williams lost estimated Share of Search among national and regional law firms in New Zealand, from 10.6% to 9.7%.
In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Tompkins Wake’s and Wynn Williams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tompkins Wake
6 branded search terms
- Tompkins Wake
- tompkins wake auckland
- tompkins wake hamilton
- tompkins wake lawyers
- tompkins wake rotorua
- tompkins wake tauranga
Wynn Williams
6 branded search terms
- Wynn Williams
- wynn williams auckland
- wynn williams chch
- wynn williams christchurch
- wynn williams lawyers
- wynn williams nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.