Lane Neave vs Tompkins Wake:Which is more popular by branded search in New Zealand?
In August 2026, Lane Neave had more branded searches than Tompkins Wake among national and regional law firms in New Zealand. Lane Neave was estimated to have 3.4K branded searches compared to Tompkins Wake’s 3.1K, and held a 14.9% Share of Search versus Tompkins Wake’s 13.7%.
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Which is more popular in search, Lane Neave or Tompkins Wake?
Compare mid-sized New Zealand law firms serving businesses and individuals nationally and in their regions, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lane Neave, Tompkins Wake. The figures are in the table below the chart.
View monthly share of search table
| Month | Duncan Cotterill | Lane Neave | Tompkins Wake | Anderson Lloyd | Wynn Williams | Holland Beckett | Cooney Lees Morgan | Hesketh Henry | Greenwood Roche |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.6% | 14.5% | 14.4% | 11.8% | 10.8% | 9.9% | 4.9% | 5% | 4.1% |
| Nov 2025 | 23% | 14.3% | 13.6% | 12.9% | 10.4% | 10.7% | 6% | 4.8% | 4.2% |
| Dec 2025 | 20.7% | 13.2% | 16% | 13.9% | 10.8% | 9.1% | 6% | 6.1% | 4.3% |
| Jan 2026 | 24.3% | 13% | 13.6% | 12.2% | 12.2% | 9.8% | 5.9% | 5.5% | 3.5% |
| Feb 2026 | 23% | 13.5% | 14.8% | 13.1% | 11.6% | 10.5% | 4.6% | 4.8% | 4.1% |
| Mar 2026 | 22.4% | 16.2% | 11.8% | 14.8% | 11.9% | 7.3% | 4.2% | 6.5% | 5% |
| Apr 2026 | 26.2% | 14.2% | 12.1% | 12.4% | 11.3% | 8.6% | 5.8% | 4.7% | 4.8% |
| May 2026 | 26.5% | 14% | 13.9% | 12.7% | 11.3% | 7.8% | 4.3% | 4.5% | 5% |
| Jun 2026 | 24.4% | 14.8% | 13.6% | 12.1% | 10.7% | 9.9% | 6.1% | 4.3% | 4.1% |
| Jul 2026 | 23.9% | 13.7% | 13.5% | 14.4% | 10.8% | 8.5% | 6.3% | 4.9% | 4% |
| Aug 2026 | 26.2% | 14.9% | 13.7% | 13.1% | 9.9% | 8.2% | 5.7% | 4.5% | 3.8% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Lane Neave and Tompkins Wake comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Tompkins Wake took it in December 2025, Lane Neave took it in March 2026.
- Across the 11 months ending August 2026, Lane Neave’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.5% to 14.9%, and its estimated monthly branded searches moved from 3K to 3.4K.
- Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.4% to 13.7%, and its estimated monthly branded searches moved from 2.9K to 3.1K.
How did search popularity change for New Zealand national and regional law firms in August 2026?
2 changes
In August 2026, Lane Neave overtook Anderson Lloyd to rank 2nd among national and regional law firms in New Zealand, at 14.9%.
In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Lane Neave’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lane Neave
7 branded search terms
- Lane Neave
- lane neave auckland
- lane neave christchurch
- lane neave immigration
- lane neave lawyers
- lane neave queenstown
- lane neave wellington
Tompkins Wake
6 branded search terms
- Tompkins Wake
- tompkins wake auckland
- tompkins wake hamilton
- tompkins wake lawyers
- tompkins wake rotorua
- tompkins wake tauranga
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