Brandwave

Bell Gully vs Hesketh Henry:Which is more popular?

In September 2026, Bell Gully had more branded searches than Hesketh Henry among national and regional law firms in New Zealand. Bell Gully had about 2,420 branded searches, while Hesketh Henry had 890. Bell Gully made up 10.7% of all national and regional law firm searches we track, and Hesketh Henry accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about national and regional law firms, Bell Gully appeared in three of the five answers and Hesketh Henry in one. Bell Gully was mentioned before Hesketh Henry in every answer.

Among national and regional law firms in New Zealand in September 2026

Who do people search for more?

Bell Gully, about 3 searches for every 1 for Hesketh Henry

Bell Gully 2.4K searchesHesketh Henry 890 searches

Who does AI mention more?

Bell Gully, mentioned in 3 of 5 answers, Hesketh Henry in 1

Bell Gully in 3 of 5Hesketh Henry in 1 of 5

Who does AI recommend more?

Bell Gully, named ahead of Hesketh Henry in every answer

Bell Gully first in 3Hesketh Henry never first

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Top national and regional law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bell Gully was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hesketh Henry was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bell Gully was listed before Hesketh Henry in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chapman Tripp1st
  2. Bell Gully2nd
  3. Duncan Cotterill3rd
  4. Anderson Lloyd4th
  5. Tompkins Wake5th
  6. Lane Neave6th
  7. Holland Beckett7th
  8. Cooney Lees Morgan8th
  9. Wynn Williams9th
  10. Hesketh Henry10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Duncan Cotterill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chapman Tripp3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bell Gully3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tompkins Wake2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anderson Lloyd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lane Neave1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Holland Beckett1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wynn Williams1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cooney Lees Morgan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hesketh Henry1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about national and regional law firms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bell Gully or Hesketh Henry more popular in search?

This chart shows how often people search Google for Bell Gully and Hesketh Henry by name. Each line represents a brand's share of searches for all 11 national and regional law firms we track, month by month, from searches in New Zealand.

Bell Gully and Hesketh Henry among national and regional law firms in New Zealand, by month

Share of searches by month for Bell Gully, Hesketh Henry. The figures are in the table below the chart.

View monthly share of searches table
MonthDuncan CotterillChapman TrippTompkins WakeBell GullyLane NeaveAnderson LloydHolland BeckettWynn WilliamsCooney Lees MorganHesketh HenryGreenwood Roche
Oct 202518.2%11.1%11.8%11.2%9.8%8.1%9.4%7.6%4.6%4.8%3.5%
Nov 202517%12.5%11.3%10.5%9.2%9.2%9.9%7.2%5.6%4.4%3.2%
Dec 202514.8%13.2%13.3%10.5%8.2%9.7%8.3%7.4%5.5%5.7%3.3%
Jan 202617.5%10.4%11.6%13.3%8.1%7.7%9.1%8.9%5.5%5.1%2.7%
Feb 202616.3%12.1%12.4%12.2%8.8%8.9%9.6%8.2%4.2%4.4%3.1%
Mar 202616.3%12.4%9.4%12.4%10.8%10.7%6.4%8.4%3.7%5.7%3.8%
Apr 202619.7%11.9%9.9%11.9%9%8.6%7.8%8%5.3%4.2%3.8%
May 202619.1%11.4%11.5%14.2%8.6%8.2%7.1%7.7%3.9%4.1%4.2%
Jun 202618.5%10.9%11.6%11%9.7%7.9%9.5%7.5%5.9%4.1%3.4%
Jul 202618.5%11.1%11.4%11.1%8.5%9.6%8.1%7.6%6%4.6%3.4%
Aug 202620.6%12.2%11.7%10.2%9%8.8%7.7%7%5.4%4.2%3.2%
Sep 202618.1%12.9%12.2%10.7%9.7%9.3%8.2%7.3%4.4%3.9%3.3%

How has the Bell Gully and Hesketh Henry comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand national and regional law firms in September 2026?

2 changes

  1. In September 2026, Bell Gully gained share of searches among national and regional law firms in New Zealand, from 10.2% to 10.7%.

  2. Estimated monthly branded searches for Hesketh Henry in New Zealand fell 13.6% over 12 measured months, from 1K to 890 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bell Gully’s and Hesketh Henry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell Gully

2 branded search terms

  • Bell Gully
  • bell gully lawyers

Hesketh Henry

3 branded search terms

  • Hesketh Henry
  • hesketh henry auckland
  • hesketh henry lawyers

How the Brand Demand Index is measured

Other head-to-heads among national and regional law firms

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