Brandwave

Bell Gully vs Dentons:Which is more popular by branded search in New Zealand?

In August 2026, Bell Gully had more branded searches than Dentons among large commercial law firms in New Zealand. Bell Gully was estimated to have 3K branded searches compared to Dentons’ 2K, and held a 13% Share of Search versus Dentons’ 8.7%.

Share of Search among large commercial law firms in New Zealand in August 2026Which is more popular in search, Bell Gully or Dentons?
Bell Gully13%3K searches
vs
Dentons8.7%2K searches
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Which is more popular in search, Bell Gully or Dentons?

Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bell Gully and Dentons among large commercial law firms in New Zealand, by month

Share of Search by month for Bell Gully, Dentons. The figures are in the table below the chart.

View monthly share of search table
MonthRussell McVeaghBuddle FindlayChapman TrippSimpson GriersonBell GullyMinterEllisonRuddWattsDentonsDLA Piper
Oct 202515.3%13.2%13.8%15.4%13.3%12.5%11.2%5.2%
Nov 202518.1%12.7%14.9%14.7%12.9%11.2%10.3%5%
Dec 202515.7%13.6%15.8%15.9%12.8%12.1%10.1%4.1%
Jan 202616.4%13.8%12.9%15.9%16.5%10.6%9%5%
Feb 202616.6%13.9%13.6%13.6%13.6%12.7%10.3%5.7%
Mar 202613.9%13.8%13.6%13.9%14.4%11%9.9%9.3%
Apr 202615.1%12.6%14.6%14.6%15.4%11.6%9.8%6.4%
May 202614.2%12.4%14%14.2%17.8%11.6%10.5%5.3%
Jun 202615.5%13.8%13%15.4%14.5%11.6%10.2%6%
Jul 202616.7%14.1%13.6%16.3%14.3%10.6%7.8%6.5%
Aug 202615.7%15.1%15.1%14.9%13%11.7%8.7%6%
Sep 2026————————

How has the Bell Gully and Dentons comparison changed over the last 12 months?

How did search popularity change for New Zealand large commercial law firms in August 2026?

  1. In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%.

  2. In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%.

  3. In August 2026, Dentons gained estimated Share of Search among large commercial law firms in New Zealand, from 7.8% to 8.7%.

  4. In August 2026, Bell Gully lost estimated Share of Search among large commercial law firms in New Zealand, from 14.3% to 13%.

How each brand is measured

Brandwave collects information about searches that people make online using Bell Gully’s and Dentons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bell Gully

7 branded search terms

  • Bell Gully
  • bell gully auckland
  • bell gully christchurch
  • bell gully law firm
  • bell gully lawyers
  • bell gully nz
  • bell gully wellington

Dentons

11 branded search terms

  • Dentons
  • dentons auckland
  • dentons christchurch
  • dentons kensington swan
  • dentons law
  • dentons law firm
  • dentons lawyers
  • dentons new zealand
  • dentons nz
  • dentons wellington
  • Kensington Swan

How the Brand Demand Index is measured

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