Brandwave

Chapman Tripp vs MinterEllisonRuddWatts:Which is more popular by branded search in New Zealand?

In August 2026, Chapman Tripp had more branded searches than MinterEllisonRuddWatts among large commercial law firms in New Zealand. Chapman Tripp was estimated to have 3.5K branded searches compared to MinterEllisonRuddWatts’ 2.7K, and held a 15.1% Share of Search versus MinterEllisonRuddWatts’ 11.7%.

Share of Search among large commercial law firms in New Zealand in August 2026Which is more popular in search, Chapman Tripp or MinterEllisonRuddWatts?
Chapman Tripp15.1%3.5K searches
vs
MinterEllisonRuddWatts11.7%2.7K searches
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Which is more popular in search, Chapman Tripp or MinterEllisonRuddWatts?

Compare the largest commercial law firms advising businesses and government in New Zealand, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chapman Tripp and MinterEllisonRuddWatts among large commercial law firms in New Zealand, by month

Share of Search by month for Chapman Tripp, MinterEllisonRuddWatts. The figures are in the table below the chart.

View monthly share of search table
MonthRussell McVeaghBuddle FindlayChapman TrippSimpson GriersonBell GullyMinterEllisonRuddWattsDentonsDLA Piper
Oct 202515.3%13.2%13.8%15.4%13.3%12.5%11.2%5.2%
Nov 202518.1%12.7%14.9%14.7%12.9%11.2%10.3%5%
Dec 202515.7%13.6%15.8%15.9%12.8%12.1%10.1%4.1%
Jan 202616.4%13.8%12.9%15.9%16.5%10.6%9%5%
Feb 202616.6%13.9%13.6%13.6%13.6%12.7%10.3%5.7%
Mar 202613.9%13.8%13.6%13.9%14.4%11%9.9%9.3%
Apr 202615.1%12.6%14.6%14.6%15.4%11.6%9.8%6.4%
May 202614.2%12.4%14%14.2%17.8%11.6%10.5%5.3%
Jun 202615.5%13.8%13%15.4%14.5%11.6%10.2%6%
Jul 202616.7%14.1%13.6%16.3%14.3%10.6%7.8%6.5%
Aug 202615.7%15.1%15.1%14.9%13%11.7%8.7%6%
Sep 2026————————

How has the Chapman Tripp and MinterEllisonRuddWatts comparison changed over the last 12 months?

How did search popularity change for New Zealand large commercial law firms in August 2026?

  1. In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%.

  2. In August 2026, MinterEllisonRuddWatts gained estimated Share of Search among large commercial law firms in New Zealand, from 10.6% to 11.7%.

How each brand is measured

Brandwave collects information about searches that people make online using Chapman Tripp’s and MinterEllisonRuddWatts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chapman Tripp

6 branded search terms

  • Chapman Tripp
  • chapman tripp auckland
  • chapman tripp christchurch
  • chapman tripp lawyers
  • chapman tripp nz
  • chapman tripp wellington

MinterEllisonRuddWatts

13 branded search terms

  • Minter Ellison
  • minter ellison auckland
  • minter ellison lawyers
  • minter ellison nz
  • minter ellison rudd watts
  • minter ellison rudd watts auckland
  • minter ellison rudd watts wellington
  • minter ellison wellington
  • minterellison
  • minterellison auckland
  • minterellison nz
  • minterellison rudd watts
  • MinterEllisonRuddWatts

How the Brand Demand Index is measured

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