Brandwave

Chapman Tripp vs Jury Law:Which is more popular?

In September 2026, Chapman Tripp had more branded searches than Jury Law among Auckland law firms in New Zealand. Chapman Tripp had about 1,610 branded searches, while Jury Law had 390. Chapman Tripp made up 24.8% of all Auckland law firm searches we track, and Jury Law accounted for 6%. When we asked ChatGPT and Google AI Overviews about Auckland law firms, Chapman Tripp and Jury Law each appeared in two of the three answers. Chapman Tripp was mentioned before Jury Law in two out of three answers.

Among Auckland law firms in New Zealand in September 2026

Who do people search for more?

Chapman Tripp, about 4 searches for every 1 for Jury Law

Chapman Tripp 1.6K searchesJury Law 390 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Chapman Tripp in 2 of 3Jury Law in 2 of 3

Who does AI recommend more?

Chapman Tripp, named ahead of Jury Law in 2 of 3 answers

Chapman Tripp first in 2Jury Law first in 1

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Top Auckland law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Chapman Tripp and Jury Law were each mentioned in two out of three: in two of the three ChatGPT answers. Chapman Tripp was listed before Jury Law in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simpson Grierson1st
  2. Chapman Tripp2nd
  3. McVeagh Fleming3rd
  4. Jury Law4th
  5. Stainton Chellew5th
  6. Jackson Russell–
  7. K3 Legal–
  8. Nolen Walters–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Chapman Tripp or Jury Law more popular in search?

This chart shows how often people search Google for Chapman Tripp and Jury Law by name. Each line represents a brand's share of searches for all eight Auckland law firms we track, month by month, from searches in New Zealand.

Chapman Tripp and Jury Law among Auckland law firms in New Zealand, by month

Share of searches by month for Chapman Tripp, Jury Law. The figures are in the table below the chart.

View monthly share of searches table
MonthMcVeagh FlemingSimpson GriersonChapman TrippJury LawJackson RussellK3 LegalStainton ChellewNolen Walters
Oct 202525.2%30.4%20.6%9.3%5%5%2.7%1.7%
Nov 202526.8%27.3%22.7%10.1%3.7%4.5%3%2%
Dec 202528.2%23.5%23.1%10.4%3.7%5.6%3%2.5%
Jan 202630.5%25.3%25%7.4%3.2%4%3.2%1.3%
Feb 202626.8%27.4%22.7%8.3%3%6.8%3%2%
Mar 202633.3%27.2%22.3%5.5%3.6%4.4%2.4%1.3%
Apr 202628.5%24.3%24.1%8.8%4.8%4.8%2.1%2.5%
May 202626.8%27.3%22.7%8.3%5.5%5.5%2.4%1.5%
Jun 202629.1%29.5%19.9%6%4.9%6%2.6%2.1%
Jul 202628.3%28.9%19.5%5.8%4.8%7.2%3.9%1.6%
Aug 202632%25.9%21.5%5.2%5.2%5.2%2.8%2.3%
Sep 202629.3%25.1%24.8%6%4.9%4.9%3.2%1.7%

How has the Chapman Tripp and Jury Law comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland law firms in September 2026?

2 changes
  1. In September 2026, Jury Law overtook Jackson Russell to rank 4th among Auckland law firms in New Zealand, with 6% of the searches.

  2. In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chapman Tripp’s and Jury Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chapman Tripp

2 branded search terms

  • Chapman Tripp
  • chapman tripp lawyers

Jury Law

1 branded search term

  • jury law

How the Brand Demand Index is measured

Other head-to-heads among Auckland law firms

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