Brandwave

How popular isWild Apricot in search?

In August 2026, there were an estimated 9.9K branded searches for Wild Apricot worldwide which is down 18.2% over the last 11 months. Wild Apricot holds 29.8% estimated Share of Search among club management software worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ClubSpark29.8%
  2. Perfect Gym29.8%
  3. Wild Apricot29.8%
  4. Clubessential5.7%
  5. MemberClicks3.9%
  6. Jonas Fitness0.96%
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Which club management software compete with Wild Apricot?

Wild Apricot against club management software worldwide, by month

Share of Search by month for ClubSpark, Perfect Gym, Wild Apricot, Clubessential, MemberClicks. The figures are in the table below the chart.

View monthly share of search table
MonthClubSparkPerfect GymWild ApricotClubessentialMemberClicksJonas Fitness
Oct 202523.1%28.2%34.5%8.3%4.6%1.4%
Nov 202521.4%26.2%39.2%7.8%4.2%1.3%
Dec 202520%30%36.7%7%4.8%1.4%
Jan 202621.7%26.6%39.7%6.4%4.3%1.3%
Feb 202623.4%28.6%35%6.9%4.6%1.4%
Mar 202631.4%25.7%31.4%6.2%4.2%1%
Apr 202638.3%25.6%25.6%6.2%3.4%1%
May 202633.7%27.6%27.6%6.7%3.6%0.89%
Jun 202629.8%29.8%29.8%5.7%3.9%0.96%
Jul 202634.2%28%28%5.4%3.7%0.9%
Aug 202629.8%29.8%29.8%5.7%3.9%0.96%
Sep 2026——————
  1. 1.ClubSpark

    29.8%

    Held 1st. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  2. 2.Perfect Gym

    29.8%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +1.9 points.

  3. Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Jonas Fitness

    0.96%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Wild Apricot and its closest rivals

How has branded search demand for Wild Apricot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wild Apricot worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, Wild Apricot’s estimated Share of Search among club management software worldwide decreased from 34.5% to 29.8%.
  • Across the 11 months ending August 2026, Wild Apricot’s estimated Share of Search among club management software worldwide peaked at 39.7% in January 2026 and was lowest at 25.6% in April 2026.
  • Across the 11 months ending August 2026, Wild Apricot fell from 1st to 3rd among club management software worldwide.

How did search popularity change for club management software worldwide in August 2026?

  1. In August 2026, Perfect Gym gained estimated Share of Search among club management software worldwide, from 28% to 29.8%.

  2. In August 2026, Wild Apricot gained estimated Share of Search among club management software worldwide, from 28% to 29.8%.

  3. In August 2026, ClubSpark lost estimated Share of Search among club management software worldwide, from 34.2% to 29.8%.

  4. Estimated monthly branded searches for Clubessential worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Jonas Fitness worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.

  6. Estimated monthly branded searches for MemberClicks worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

Where does Wild Apricot compete?

Wild Apricot is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Membership platforms3rd of 50.15%Show ranking
Club management software3rd of 629.8%Shown above
Membership management software1st of 562.4%Show ranking

How is Wild Apricot measured?

Brandwave collects information about searches that people make online using Wild Apricot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wild apricot

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How the Brand Demand Index is measured

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