ClubSpark vs Wild Apricot:Which is more popular by branded search?
In August 2026, ClubSpark and Wild Apricot were level on Share of Search among club management software worldwide, with an estimated 9.9K branded searches each, at 29.8% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, ClubSpark or Wild Apricot?
Compare the club management software operations teams choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ClubSpark, Wild Apricot. The figures are in the table below the chart.
View monthly share of search table
| Month | ClubSpark | Perfect Gym | Wild Apricot | Clubessential | MemberClicks | Jonas Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 23.1% | 28.2% | 34.5% | 8.3% | 4.6% | 1.4% |
| Nov 2025 | 21.4% | 26.2% | 39.2% | 7.8% | 4.2% | 1.3% |
| Dec 2025 | 20% | 30% | 36.7% | 7% | 4.8% | 1.4% |
| Jan 2026 | 21.7% | 26.6% | 39.7% | 6.4% | 4.3% | 1.3% |
| Feb 2026 | 23.4% | 28.6% | 35% | 6.9% | 4.6% | 1.4% |
| Mar 2026 | 31.4% | 25.7% | 31.4% | 6.2% | 4.2% | 1% |
| Apr 2026 | 38.3% | 25.6% | 25.6% | 6.2% | 3.4% | 1% |
| May 2026 | 33.7% | 27.6% | 27.6% | 6.7% | 3.6% | 0.89% |
| Jun 2026 | 29.8% | 29.8% | 29.8% | 5.7% | 3.9% | 0.96% |
| Jul 2026 | 34.2% | 28% | 28% | 5.4% | 3.7% | 0.9% |
| Aug 2026 | 29.8% | 29.8% | 29.8% | 5.7% | 3.9% | 0.96% |
| Sep 2026 | — | — | — | — | — | — |
How has the ClubSpark and Wild Apricot comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: ClubSpark took it in April 2026.
- Across the 11 months ending August 2026, ClubSpark’s estimated Share of Search among club management software worldwide moved from 23.1% to 29.8%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Wild Apricot’s estimated Share of Search among club management software worldwide moved from 34.5% to 29.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for club management software worldwide in August 2026?
2 changes
In August 2026, Wild Apricot gained estimated Share of Search among club management software worldwide, from 28% to 29.8%.
In August 2026, ClubSpark lost estimated Share of Search among club management software worldwide, from 34.2% to 29.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ClubSpark’s and Wild Apricot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClubSpark
1 branded search term
- clubspark
Wild Apricot
1 branded search term
- wild apricot
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