Brandwave

How popular isWild Apricot in search?

In August 2026, there were an estimated 9.9K branded searches for Wild Apricot worldwide which is down 18.2% over the last 11 months. Wild Apricot holds 0.15% estimated Share of Search among membership platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patreon61.8%
  2. Substack37.9%
  3. Wild Apricot0.15%
  4. MemberPress0.07%
  5. Memberful0.02%
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Where does Wild Apricot compete?

Wild Apricot is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Membership platforms3rd of 50.15%Shown below
Club management software3rd of 629.8%Show ranking
Membership management software1st of 562.4%Show ranking

Which membership platforms compete with Wild Apricot?

Wild Apricot against membership platforms worldwide, by month

Share of Search by month for Patreon, Substack, Wild Apricot. The figures are in the table below the chart.

View monthly share of search table
MonthPatreonSubstackWild ApricotMemberPressMemberful
Oct 202570.2%29.3%0.25%0.21%0.05%
Nov 202570.1%29.4%0.25%0.21%0.04%
Dec 202566%33.6%0.2%0.16%0.05%
Jan 202665.9%33.7%0.24%0.16%0.04%
Feb 202665.5%34.1%0.24%0.16%0.05%
Mar 202666.1%33.5%0.2%0.13%0.04%
Apr 202661.8%37.9%0.18%0.12%0.04%
May 202666.6%33.2%0.16%0.09%0.03%
Jun 202666.2%33.6%0.16%0.09%0.03%
Jul 202661.5%38.2%0.18%0.08%0.03%
Aug 202661.8%37.9%0.15%0.07%0.02%
Sep 2026—————

  1. 1.Patreon

    61.8%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +0.3 points.

  2. 2.Substack

    37.9%

    Held 2nd. 2.5M estimated branded searches, +20.6% vs prior month. Share -0.3 points.

  3. 3.Wild Apricot

    0.15%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MemberPress

    0.07%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Memberful

    0.02%

    Held 5th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare search popularity between Wild Apricot and its closest rivals

How has branded search demand for Wild Apricot changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wild Apricot worldwide fell from 12.1K to 9.9K.
  • Across the 11 months ending August 2026, Wild Apricot’s estimated Share of Search among membership platforms worldwide held steady, from 0.25% to 0.15%.

How did search popularity change for membership platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Substack worldwide rose 79.4% over 11 measured months, from 1.4M to 2.5M in August 2026.

  2. Estimated monthly branded searches for Patreon worldwide rose 22.1% over 11 measured months, from 3.4M to 4.1M in August 2026.

  3. Estimated monthly branded searches for MemberPress worldwide fell 55.6% over 11 measured months, from 9.9K to 4.4K in August 2026.

  4. Estimated monthly branded searches for Memberful worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

  5. Estimated monthly branded searches for Wild Apricot worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Wild Apricot measured?

Brandwave collects information about searches that people make online using Wild Apricot’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wild apricot

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How the Brand Demand Index is measured

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