Join It vs Wild Apricot:Which is more popular?
In September 2026, Wild Apricot had more branded searches than Join It among membership management software worldwide. Wild Apricot had about 9,900 branded searches, while Join It had 6,670. Wild Apricot made up 37.1% of all membership management software searches we track, and Join It accounted for 25%. When we asked ChatGPT and Google AI Overviews about membership management software, Wild Apricot appeared in three of the four answers and Join It in two. Wild Apricot was mentioned before Join It in every answer that named either.
Who do people search for more?
Wild Apricot, about 48% more searches than Join It
Who does AI mention more?
Wild Apricot, mentioned in 3 of 4 answers, Join It in 2
Who does AI recommend more?
Wild Apricot, named ahead of Join It in 3 of 3 answers
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Top membership management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Wild Apricot was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Join It was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wild Apricot was listed before Join It in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wild Apricot1st
Join It2nd
Neon CRM3rd
MemberClicks4th
Novi AMS5th
GrowthZone6th
YourMembership6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wild Apricot3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Neon CRM3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Join It2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GrowthZone2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MemberClicks2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Novi AMS2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- YourMembership1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about membership management software
4 answers
Asked ChatGPT
“Which membership management software should I use?”
Asked ChatGPT
“What are the best membership management software options?”
Asked ChatGPT
“What's the best membership management software for member records?”
Searched Google, AI Overview
“membership management software”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“association management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Join It or Wild Apricot more popular in search?
This chart shows how often people search Google for Join It and Wild Apricot by name. Each line represents a brand's share of searches for all seven membership management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Wild Apricot, Join It. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wild Apricot | Join It | Neon CRM | GrowthZone | MemberClicks | Novi AMS | YourMembership |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 22.4% | 14.8% | 12.1% | 5.4% | 2.3% | 2.4% |
| Nov 2025 | 43.1% | 19.7% | 15.7% | 12.8% | 4.6% | 2% | 2.1% |
| Dec 2025 | 38.5% | 21.3% | 17.1% | 14% | 5.1% | 2.2% | 1.9% |
| Jan 2026 | 44.4% | 20.3% | 13.2% | 13.2% | 4.8% | 2% | 2.2% |
| Feb 2026 | 40.8% | 23% | 14.8% | 12.1% | 5.4% | 2.3% | 1.6% |
| Mar 2026 | 39.6% | 22.1% | 14.4% | 14.4% | 5.2% | 2.3% | 1.9% |
| Apr 2026 | 36.6% | 25% | 16.3% | 13.3% | 4.8% | 2.2% | 1.8% |
| May 2026 | 38.1% | 21.1% | 16.9% | 13.9% | 5% | 3.1% | 1.8% |
| Jun 2026 | 38.1% | 21.1% | 16.9% | 13.8% | 5% | 3.2% | 1.8% |
| Jul 2026 | 38.1% | 21.2% | 16.9% | 13.9% | 5% | 2.6% | 2.3% |
| Aug 2026 | 38.3% | 21.3% | 17% | 13.9% | 5% | 2.6% | 1.9% |
| Sep 2026 | 37.1% | 25% | 16.5% | 13.5% | 3.7% | 2.5% | 1.8% |
How has the Join It and Wild Apricot comparison changed over the last 12 months?
3 findings
- Wild Apricot was ahead of Join It in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Join It’s share of searches among membership management software worldwide moved from 22.4% to 25%, and its estimated monthly branded searches held steady at 6.7K.
- Across the 12 months ending September 2026, Wild Apricot’s share of searches among membership management software worldwide moved from 40.6% to 37.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for membership management software worldwide in September 2026?
2 changes
In September 2026, Join It gained share of searches among membership management software worldwide, from 21.3% to 25%.
In September 2026, Wild Apricot lost share of searches among membership management software worldwide, from 38.3% to 37.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Join It’s and Wild Apricot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Join It
2 branded search terms
- join it membership
- joinit
Wild Apricot
1 branded search term
- wild apricot
Other head-to-heads among membership management software
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