Neon CRM vs Wild Apricot:Which is more popular?
In September 2026, Wild Apricot had more branded searches than Neon CRM among membership management software worldwide. Wild Apricot had about 9,900 branded searches, while Neon CRM had 4,400. Wild Apricot made up 37.1% of all membership management software searches we track, and Neon CRM accounted for 16.5%. When we asked ChatGPT and Google AI Overviews about membership management software, Neon CRM and Wild Apricot each appeared in three of the four answers. Wild Apricot was mentioned before Neon CRM in every answer that named either.
Who do people search for more?
Wild Apricot, about 2 searches for every 1 for Neon CRM
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Wild Apricot, named ahead of Neon CRM in 3 of 3 answers
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Top membership management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Neon CRM and Wild Apricot were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wild Apricot was listed before Neon CRM in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wild Apricot1st
Join It2nd
Neon CRM3rd
MemberClicks4th
Novi AMS5th
GrowthZone6th
YourMembership6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wild Apricot3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Neon CRM3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Join It2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GrowthZone2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- MemberClicks2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Novi AMS2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- YourMembership1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about membership management software
4 answers
Asked ChatGPT
“Which membership management software should I use?”
Asked ChatGPT
“What are the best membership management software options?”
Asked ChatGPT
“What's the best membership management software for member records?”
Searched Google, AI Overview
“membership management software”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“association management software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Neon CRM or Wild Apricot more popular in search?
This chart shows how often people search Google for Neon CRM and Wild Apricot by name. Each line represents a brand's share of searches for all seven membership management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Wild Apricot, Neon CRM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wild Apricot | Join It | Neon CRM | GrowthZone | MemberClicks | Novi AMS | YourMembership |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 22.4% | 14.8% | 12.1% | 5.4% | 2.3% | 2.4% |
| Nov 2025 | 43.1% | 19.7% | 15.7% | 12.8% | 4.6% | 2% | 2.1% |
| Dec 2025 | 38.5% | 21.3% | 17.1% | 14% | 5.1% | 2.2% | 1.9% |
| Jan 2026 | 44.4% | 20.3% | 13.2% | 13.2% | 4.8% | 2% | 2.2% |
| Feb 2026 | 40.8% | 23% | 14.8% | 12.1% | 5.4% | 2.3% | 1.6% |
| Mar 2026 | 39.6% | 22.1% | 14.4% | 14.4% | 5.2% | 2.3% | 1.9% |
| Apr 2026 | 36.6% | 25% | 16.3% | 13.3% | 4.8% | 2.2% | 1.8% |
| May 2026 | 38.1% | 21.1% | 16.9% | 13.9% | 5% | 3.1% | 1.8% |
| Jun 2026 | 38.1% | 21.1% | 16.9% | 13.8% | 5% | 3.2% | 1.8% |
| Jul 2026 | 38.1% | 21.2% | 16.9% | 13.9% | 5% | 2.6% | 2.3% |
| Aug 2026 | 38.3% | 21.3% | 17% | 13.9% | 5% | 2.6% | 1.9% |
| Sep 2026 | 37.1% | 25% | 16.5% | 13.5% | 3.7% | 2.5% | 1.8% |
How has the Neon CRM and Wild Apricot comparison changed over the last 12 months?
3 findings
- Wild Apricot was ahead of Neon CRM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Neon CRM’s share of searches among membership management software worldwide moved from 14.8% to 16.5%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Wild Apricot’s share of searches among membership management software worldwide moved from 40.6% to 37.1%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for membership management software worldwide in September 2026?
2 changes
In September 2026, Wild Apricot lost share of searches among membership management software worldwide, from 38.3% to 37.1%.
In September 2026, Neon CRM lost share of searches among membership management software worldwide, from 17% to 16.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Neon CRM’s and Wild Apricot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Neon CRM
1 branded search term
- neon crm
Wild Apricot
1 branded search term
- wild apricot
Other head-to-heads among membership management software
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