Brandwave

Join It vs Wild Apricot:Which is more popular?

In September 2026, Wild Apricot had more branded searches than Join It among membership management software worldwide. Wild Apricot had about 9,900 branded searches, while Join It had 6,670. Wild Apricot made up 37.1% of all membership management software searches we track, and Join It accounted for 25%. When we asked ChatGPT and Google AI Overviews about membership management software, Wild Apricot appeared in three of the four answers and Join It in two. Wild Apricot was mentioned before Join It in every answer that named either.

Among membership management software worldwide in September 2026

Who do people search for more?

Wild Apricot, about 48% more searches than Join It

Wild Apricot 9.9K searchesJoin It 6.7K searches

Who does AI mention more?

Wild Apricot, mentioned in 3 of 4 answers, Join It in 2

Wild Apricot in 3 of 4Join It in 2 of 4

Who does AI recommend more?

Wild Apricot, named ahead of Join It in 3 of 3 answers

Wild Apricot first in 3Join It never first

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Top membership management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wild Apricot was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Join It was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Wild Apricot was listed before Join It in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wild Apricot1st
  2. Join It2nd
  3. Neon CRM3rd
  4. MemberClicks4th
  5. Novi AMS5th
  6. GrowthZone6th
  7. YourMembership6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wild Apricot3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neon CRM3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Join It2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GrowthZone2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • MemberClicks2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Novi AMS2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • YourMembership1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about membership management software

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Join It or Wild Apricot more popular in search?

This chart shows how often people search Google for Join It and Wild Apricot by name. Each line represents a brand's share of searches for all seven membership management software we track, month by month, from English-language searches worldwide.

Join It and Wild Apricot among membership management software worldwide, by month

Share of searches by month for Wild Apricot, Join It. The figures are in the table below the chart.

View monthly share of searches table
MonthWild ApricotJoin ItNeon CRMGrowthZoneMemberClicksNovi AMSYourMembership
Oct 202540.6%22.4%14.8%12.1%5.4%2.3%2.4%
Nov 202543.1%19.7%15.7%12.8%4.6%2%2.1%
Dec 202538.5%21.3%17.1%14%5.1%2.2%1.9%
Jan 202644.4%20.3%13.2%13.2%4.8%2%2.2%
Feb 202640.8%23%14.8%12.1%5.4%2.3%1.6%
Mar 202639.6%22.1%14.4%14.4%5.2%2.3%1.9%
Apr 202636.6%25%16.3%13.3%4.8%2.2%1.8%
May 202638.1%21.1%16.9%13.9%5%3.1%1.8%
Jun 202638.1%21.1%16.9%13.8%5%3.2%1.8%
Jul 202638.1%21.2%16.9%13.9%5%2.6%2.3%
Aug 202638.3%21.3%17%13.9%5%2.6%1.9%
Sep 202637.1%25%16.5%13.5%3.7%2.5%1.8%

How has the Join It and Wild Apricot comparison changed over the last 12 months?

3 findings

How did search popularity change for membership management software worldwide in September 2026?

2 changes
  1. In September 2026, Join It gained share of searches among membership management software worldwide, from 21.3% to 25%.

  2. In September 2026, Wild Apricot lost share of searches among membership management software worldwide, from 38.3% to 37.1%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Join It’s and Wild Apricot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Join It

2 branded search terms

  • join it membership
  • joinit

Wild Apricot

1 branded search term

  • wild apricot

How the Brand Demand Index is measured

Other head-to-heads among membership management software

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