Novi AMS vs Wild Apricot:Which is more popular by branded search?
In August 2026, Wild Apricot had more branded searches than Novi AMS among membership management software worldwide. Wild Apricot was estimated to have 9.9K branded searches compared to Novi AMS’s 590, and held a 62.4% Share of Search versus Novi AMS’s 3.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Novi AMS or Wild Apricot?
Compare the systems associations manage members in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Apricot, Novi AMS. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Apricot | GrowthZone | MemberClicks | Novi AMS | YourMembership |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 19.3% | 8.6% | 3.2% | 3.9% |
| Nov 2025 | 67% | 19.9% | 7.2% | 2.7% | 3.3% |
| Dec 2025 | 62.8% | 22.8% | 8.2% | 3% | 3% |
| Jan 2026 | 66.9% | 19.9% | 7.2% | 2.7% | 3.3% |
| Feb 2026 | 65.9% | 19.6% | 8.7% | 3.2% | 2.6% |
| Mar 2026 | 62.8% | 22.8% | 8.3% | 3.1% | 3.1% |
| Apr 2026 | 62.8% | 22.8% | 8.2% | 3% | 3% |
| May 2026 | 61.9% | 22.5% | 8.1% | 4.5% | 3% |
| Jun 2026 | 61.9% | 22.5% | 8.1% | 4.5% | 3% |
| Jul 2026 | 62% | 22.5% | 8.1% | 3.7% | 3.7% |
| Aug 2026 | 62.4% | 22.7% | 8.2% | 3.7% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Novi AMS and Wild Apricot comparison changed over the last 12 months?
3 findings
- Wild Apricot was ahead of Novi AMS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Novi AMS’s estimated Share of Search among membership management software worldwide moved from 3.2% to 3.7%, and its estimated monthly branded searches held steady at 590.
- Across the 11 months ending August 2026, Wild Apricot’s estimated Share of Search among membership management software worldwide moved from 65% to 62.4%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for membership management software worldwide in August 2026?
1 change
Estimated monthly branded searches for Wild Apricot worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Novi AMS’s and Wild Apricot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Novi AMS
1 branded search term
- novi ams
Wild Apricot
1 branded search term
- wild apricot
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.