ClubExpress vs Wild Apricot:Which is more popular?
In September 2026, Wild Apricot had more branded searches than ClubExpress among club management software worldwide. Wild Apricot had about 9,900 branded searches, while ClubExpress had 1,900. Wild Apricot made up 4.2% of all club management software searches we track, and ClubExpress accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about club management software, Wild Apricot appeared in three of the five answers and ClubExpress in two. Wild Apricot was mentioned before ClubExpress in every answer that named either.
Who do people search for more?
Wild Apricot, about 5 searches for every 1 for ClubExpress
Who does AI mention more?
Wild Apricot, mentioned in 3 of 5 answers, ClubExpress in 2
Who does AI recommend more?
Wild Apricot, named ahead of ClubExpress in 2 of 2 answers
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Top club management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wild Apricot was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ClubExpress was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild Apricot was listed before ClubExpress in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wild Apricot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jonas Club Software3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
TeamSnap2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clubessential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ClubExpress2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MemberClicks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ClubSpark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Perfect Gym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jonas Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about club management software
5 answers
Asked ChatGPT
“Which club management software should I use?”
Asked ChatGPT
“What are the best club management software options?”
Asked ChatGPT
“What's the best club management software for club operations?”
Searched Google, AI Overview
“club management software”
Searched Google, AI Overview
“membership management software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is ClubExpress or Wild Apricot more popular in search?
This chart shows how often people search Google for ClubExpress and Wild Apricot by name. Each line represents a brand's share of searches for all nine club management software we track, month by month, from English-language searches worldwide.
Share of searches by month for Wild Apricot, ClubExpress. The figures are in the table below the chart.
View monthly share of searches table
| Month | TeamSnap | ClubSpark | Perfect Gym | Wild Apricot | Clubessential | ClubExpress | MemberClicks | Jonas Club Software | Jonas Fitness |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 3.4% | 4.1% | 5% | 1.2% | 1.2% | 0.67% | 0.42% | 0.2% |
| Nov 2025 | 85.5% | 2.8% | 3.4% | 5.1% | 1% | 1% | 0.55% | 0.37% | 0.17% |
| Dec 2025 | 82% | 3.3% | 4.9% | 6% | 1.2% | 1.2% | 0.79% | 0.44% | 0.24% |
| Jan 2026 | 80.1% | 3.9% | 4.8% | 7.2% | 1.2% | 1.4% | 0.78% | 0.43% | 0.24% |
| Feb 2026 | 81.3% | 4% | 4.9% | 6% | 1.2% | 1.2% | 0.79% | 0.43% | 0.24% |
| Mar 2026 | 82.7% | 5% | 4.1% | 5% | 0.99% | 0.99% | 0.66% | 0.41% | 0.17% |
| Apr 2026 | 79.7% | 7.1% | 4.8% | 4.8% | 1.2% | 1.2% | 0.63% | 0.48% | 0.2% |
| May 2026 | 80.7% | 5.9% | 4.8% | 4.8% | 1.2% | 1.2% | 0.64% | 0.49% | 0.17% |
| Jun 2026 | 78.5% | 5.8% | 5.8% | 5.8% | 1.1% | 1.7% | 0.76% | 0.51% | 0.19% |
| Jul 2026 | 74.2% | 8.2% | 6.7% | 6.7% | 1.3% | 1.3% | 0.88% | 0.59% | 0.23% |
| Aug 2026 | 84.8% | 4.2% | 4.2% | 4.2% | 0.8% | 0.8% | 0.55% | 0.37% | 0.14% |
| Sep 2026 | 84.9% | 4.2% | 4.2% | 4.2% | 0.8% | 0.8% | 0.42% | 0.37% | 0.14% |
How has the ClubExpress and Wild Apricot comparison changed over the last 12 months?
3 findings
- Wild Apricot was ahead of ClubExpress in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ClubExpress’ share of searches among club management software worldwide moved from 1.2% to 0.8%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 12 months ending September 2026, Wild Apricot’s share of searches among club management software worldwide moved from 5% to 4.2%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for club management software worldwide in September 2026?
2 changes
Estimated monthly branded searches for ClubExpress worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
Estimated monthly branded searches for Wild Apricot worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ClubExpress’ and Wild Apricot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClubExpress
1 branded search term
- clubexpress
Wild Apricot
1 branded search term
- wild apricot
Other head-to-heads among club management software
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