Substack vs Wild Apricot:Which is more popular by branded search?
In August 2026, Substack had more branded searches than Wild Apricot among membership platforms worldwide. Substack was estimated to have 2.5M branded searches compared to Wild Apricot’s 9.9K, and held a 37.9% Share of Search versus Wild Apricot’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Substack or Wild Apricot?
Compare the platforms used to run paid memberships. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Substack, Wild Apricot. The figures are in the table below the chart.
View monthly share of search table
| Month | Patreon | Substack | Wild Apricot | MemberPress | Memberful |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 29.3% | 0.25% | 0.21% | 0.05% |
| Nov 2025 | 70.1% | 29.4% | 0.25% | 0.21% | 0.04% |
| Dec 2025 | 66% | 33.6% | 0.2% | 0.16% | 0.05% |
| Jan 2026 | 65.9% | 33.7% | 0.24% | 0.16% | 0.04% |
| Feb 2026 | 65.5% | 34.1% | 0.24% | 0.16% | 0.05% |
| Mar 2026 | 66.1% | 33.5% | 0.2% | 0.13% | 0.04% |
| Apr 2026 | 61.8% | 37.9% | 0.18% | 0.12% | 0.04% |
| May 2026 | 66.6% | 33.2% | 0.16% | 0.09% | 0.03% |
| Jun 2026 | 66.2% | 33.6% | 0.16% | 0.09% | 0.03% |
| Jul 2026 | 61.5% | 38.2% | 0.18% | 0.08% | 0.03% |
| Aug 2026 | 61.8% | 37.9% | 0.15% | 0.07% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Substack and Wild Apricot comparison changed over the last 12 months?
3 findings
- Substack was ahead of Wild Apricot in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Substack’s estimated Share of Search among membership platforms worldwide moved from 29.3% to 37.9%, and its estimated monthly branded searches moved from 1.4M to 2.5M.
- Across the 11 months ending August 2026, Wild Apricot’s estimated Share of Search among membership platforms worldwide moved from 0.25% to 0.15%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for membership platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Substack worldwide rose 79.4% over 11 measured months, from 1.4M to 2.5M in August 2026.
Estimated monthly branded searches for Wild Apricot worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Substack’s and Wild Apricot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Substack
18 branded search terms
- Substack
- substack app
- substack articles
- substack com
- substack live
- substack newsletter
- substack newsletter platform
- substack newsletters
- substack notes
- substack podcast
- substack subscribe
- substack subscription
- substack web
- substack website
- substack websites
- substack.com
- what is a substack
- what is substack
Wild Apricot
1 branded search term
- wild apricot
Put your own brand in this comparison
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