Brandwave

How popular isTommee Tippee in search?

In September 2026, there were an estimated 286K branded searches for Tommee Tippee worldwide which is up 8.5% over the last 12 months. Tommee Tippee holds 12.4% estimated Share of Search among baby thermometers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vicks51.5%
  2. Chicco18.2%
  3. Frida15.9%
  4. Tommee Tippee12.4%
  5. Braun1.8%
  6. Exergen0.14%
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Where does Tommee Tippee compete?

Tommee Tippee is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby thermometers4th of 612.4%Shown below
Sleep Suit brands3rd of 713.1%Show ranking
Baby dummy brands3rd of 513.7%Show ranking
Breast Pads brands2nd of 614.6%Show ranking
Bottle sterilisers4th of 615.9%Show ranking
Steamer Blender brands2nd of 419.1%Show ranking
Sippy cups3rd of 619.9%Show ranking
Baby bottle brands2nd of 620.6%Show ranking
Baby bottle warmer brands2nd of 322.2%Show ranking
Baby steriliser brands2nd of 322.2%Show ranking
Milk Warmer brands1st of 337.7%Show ranking
Diaper Pail Refills brands2nd of 340.8%Show ranking

Which baby thermometers compete with Tommee Tippee?

Tommee Tippee against baby thermometers worldwide, by month

Share of Search by month for Vicks, Chicco, Frida, Tommee Tippee. The figures are in the table below the chart.

View monthly share of search table
MonthVicksChiccoFridaTommee TippeeBraunExergen
Oct 202555.2%15.9%17.1%10%1.7%0.14%
Nov 202551.3%20.5%14.9%10.6%2.6%0.16%
Dec 202558.3%15.9%14.2%9%2.4%0.17%
Jan 202657.3%16%14%10.9%1.7%0.17%
Feb 202655.2%16%16.7%10.4%1.6%0.18%
Mar 202650.6%19.1%16.7%11.9%1.5%0.18%
Apr 202646%21.5%18.7%11.9%1.7%0.16%
May 202645.6%21.6%19%12%1.7%0.15%
Jun 202648.4%19.1%16.3%14.2%1.8%0.14%
Jul 202646.1%18.3%19%14.4%2.1%0.15%
Aug 202647.6%21%14.8%14.4%2.1%0.16%
Sep 202651.5%18.2%15.9%12.4%1.8%0.14%

  1. 1.Vicks

    51.5%

    Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +4 points.

  2. 2.Chicco

    18.2%

    Held 2nd. 421K estimated branded searches, -1.4% vs prior month. Share -2.8 points.

  3. 3.Frida

    15.9%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  4. 4.Tommee Tippee

    12.4%

    Held 4th. 286K estimated branded searches, -2.1% vs prior month. Share -2 points.

  5. 5.Braun

    1.8%

    Held 5th. 41.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Exergen

    0.14%

    Held 6th. 3.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Tommee Tippee and its closest rivals

Every comparison with Tommee Tippee

How has branded search demand for Tommee Tippee changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tommee Tippee worldwide rose from 263K to 286K.
  • Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby thermometers worldwide increased from 10% to 12.4%.
  • Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby thermometers worldwide peaked at 14.4% in July 2026 and was lowest at 9% in December 2025.

How did search popularity change for baby thermometers worldwide in September 2026?

  1. In September 2026, Vicks gained estimated Share of Search among baby thermometers worldwide, from 47.6% to 51.5%.

  2. In September 2026, Frida gained estimated Share of Search among baby thermometers worldwide, from 14.8% to 15.9%.

  3. In September 2026, Chicco lost estimated Share of Search among baby thermometers worldwide, from 21% to 18.2%.

  4. In September 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 14.4% to 12.4%.

  5. Estimated monthly branded searches for Exergen worldwide fell 15.8% over 12 measured months, from 3.8K to 3.2K in September 2026.

How is Tommee Tippee measured?

Brandwave collects information about searches that people make online using Tommee Tippee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • tommee tippee
  • tommee tippee bottles
  • tommee tippee pacifier
  • tommee tippee steriliser

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How the Brand Demand Index is measured

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