How popular isBraun in search?

In August 2026, there were an estimated 201K branded searches for Braun worldwide which is up 8.7% over the last 11 months. Braun holds 24.7% estimated Share of Search among baby thermometers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which baby thermometers compete with Braun?

Braun against baby thermometers worldwide, by month

Month	Chicco	Braun	Tommee Tippee	Vicks	Exergen	Frida
Oct 2025	57.4%	24.2%	17.7%	0.47%	0.25%	—
Nov 2025	55.5%	30.4%	13.5%	0.36%	0.24%	—
Dec 2025	50.6%	35.6%	13%	0.52%	0.34%	—
Jan 2026	56.1%	25.9%	17.1%	0.56%	0.37%	—
Feb 2026	57%	25.3%	16.7%	0.55%	0.37%	—
Mar 2026	58.9%	22.8%	17.7%	0.38%	0.31%	—
Apr 2026	61.4%	23.3%	14.8%	0.32%	0.22%	—
May 2026	60.9%	23.5%	15%	0.33%	0.22%	—
Jun 2026	53.9%	26.8%	18.8%	0.33%	0.18%	—
Jul 2026	53.4%	27.5%	18.6%	0.26%	0.22%	—
Aug 2026	58.3%	24.7%	16.6%	0.29%	0.2%	—
Sep 2026	—	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Chicco	58.3%	475K	+22.5%	+4.9 points
2, held 2nd	Braun Procter & Gamble	24.7%	201K	+0.76%	-2.8 points
3, held 3rd	Tommee Tippee	16.6%	135K	0%	-2 points
4, held 4th	Vicks	0.29%	2.4K	+26.3%	0 points
5, held 5th	Exergen	0.2%	1.6K	0%	0 points
—, not measured this month	Frida	—	—	—	—

1.Chicco
58.3%
Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +4.9 points.
2.Braun
24.7%
Held 2nd. 201K estimated branded searches, +0.76% vs prior month. Share -2.8 points.
3.Tommee Tippee
16.6%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -2 points.
4.Vicks
0.29%
Held 4th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
5.Exergen
0.2%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
—.Frida
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Braun and its closest rivals

How has branded search demand for Braun changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Braun worldwide rose from 185K to 201K.
Across the 11 months ending August 2026, Braun’s estimated Share of Search among baby thermometers worldwide peaked at 35.6% in December 2025 and was lowest at 22.8% in March 2026.

How did search popularity change for baby thermometers worldwide in August 2026?

5 changes

In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%.
In August 2026, Braun lost estimated Share of Search among baby thermometers worldwide, from 27.5% to 24.7%.
In August 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 18.6% to 16.6%.
Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
Estimated monthly branded searches for Exergen worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Braun compete?

Braun is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Electric shaver brands	2nd of 5	13.3%	Show ranking
Beard trimmer brands	2nd of 5	13.3%	Show ranking
Hair clipper brands	2nd of 5	13.4%	Show ranking
Epilator brands	2nd of 5	14.4%	Show ranking
Baby thermometers	2nd of 6	24.7%	Shown above

How is Braun measured?

Brandwave collects information about searches that people make online using Braun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms