Brandwave

Braun vs Tommee Tippee:Which is more popular by branded search?

In August 2026, Braun had more branded searches than Tommee Tippee among baby thermometers worldwide. Braun was estimated to have 201K branded searches compared to Tommee Tippee’s 135K, and held a 24.7% Share of Search versus Tommee Tippee’s 16.6%. These are worldwide searches for English-language branded terms.

Share of Search among baby thermometers worldwide in August 2026Which is more popular in search, Braun or Tommee Tippee?
Braun24.7%201K searches
vs
Tommee Tippee16.6%135K searches

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Which is more popular in search, Braun or Tommee Tippee?

Compare the baby thermometers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Braun and Tommee Tippee among baby thermometers worldwide, by month

Share of Search by month for Braun, Tommee Tippee. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoBraunTommee TippeeVicksExergenFrida
Oct 202557.4%24.2%17.7%0.47%0.25%—
Nov 202555.5%30.4%13.5%0.36%0.24%—
Dec 202550.6%35.6%13%0.52%0.34%—
Jan 202656.1%25.9%17.1%0.56%0.37%—
Feb 202657%25.3%16.7%0.55%0.37%—
Mar 202658.9%22.8%17.7%0.38%0.31%—
Apr 202661.4%23.3%14.8%0.32%0.22%—
May 202660.9%23.5%15%0.33%0.22%—
Jun 202653.9%26.8%18.8%0.33%0.18%—
Jul 202653.4%27.5%18.6%0.26%0.22%—
Aug 202658.3%24.7%16.6%0.29%0.2%—
Sep 2026——————

How has the Braun and Tommee Tippee comparison changed over the last 12 months?

  • Braun was ahead of Tommee Tippee in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Braun’s estimated Share of Search among baby thermometers worldwide moved from 24.2% to 24.7%, and its estimated monthly branded searches moved from 185K to 201K.
  • Across the 11 months ending August 2026, Tommee Tippee’s estimated Share of Search among baby thermometers worldwide moved from 17.7% to 16.6%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for baby thermometers worldwide in August 2026?

  1. In August 2026, Braun lost estimated Share of Search among baby thermometers worldwide, from 27.5% to 24.7%.

  2. In August 2026, Tommee Tippee lost estimated Share of Search among baby thermometers worldwide, from 18.6% to 16.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Braun’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braun

6 branded search terms

  • braun electric shaver
  • braun series 7
  • braun series 9
  • braun shaver
  • shaver braun
  • us braun com

Tommee Tippee

1 branded search term

  • tommee tippee

How the Brand Demand Index is measured

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