Braun vs Chicco:Which is more popular by branded search?
In August 2026, Chicco had more branded searches than Braun among baby thermometers worldwide. Chicco was estimated to have 475K branded searches compared to Braun’s 201K, and held a 58.3% Share of Search versus Braun’s 24.7%. These are worldwide searches for English-language branded terms.
Follow Braun vs Chicco and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Braun or Chicco?
Compare the baby thermometers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Braun. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Braun | Tommee Tippee | Vicks | Exergen | Frida |
|---|---|---|---|---|---|---|
| Oct 2025 | 57.4% | 24.2% | 17.7% | 0.47% | 0.25% | — |
| Nov 2025 | 55.5% | 30.4% | 13.5% | 0.36% | 0.24% | — |
| Dec 2025 | 50.6% | 35.6% | 13% | 0.52% | 0.34% | — |
| Jan 2026 | 56.1% | 25.9% | 17.1% | 0.56% | 0.37% | — |
| Feb 2026 | 57% | 25.3% | 16.7% | 0.55% | 0.37% | — |
| Mar 2026 | 58.9% | 22.8% | 17.7% | 0.38% | 0.31% | — |
| Apr 2026 | 61.4% | 23.3% | 14.8% | 0.32% | 0.22% | — |
| May 2026 | 60.9% | 23.5% | 15% | 0.33% | 0.22% | — |
| Jun 2026 | 53.9% | 26.8% | 18.8% | 0.33% | 0.18% | — |
| Jul 2026 | 53.4% | 27.5% | 18.6% | 0.26% | 0.22% | — |
| Aug 2026 | 58.3% | 24.7% | 16.6% | 0.29% | 0.2% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Braun and Chicco comparison changed over the last 12 months?
3 findings
- Chicco was ahead of Braun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Braun’s estimated Share of Search among baby thermometers worldwide moved from 24.2% to 24.7%, and its estimated monthly branded searches moved from 185K to 201K.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide moved from 57.4% to 58.3%, and its estimated monthly branded searches moved from 438K to 475K.
How did search popularity change for baby thermometers worldwide in August 2026?
2 changes
In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%.
In August 2026, Braun lost estimated Share of Search among baby thermometers worldwide, from 27.5% to 24.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Braun’s and Chicco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.