Brandwave

How popular isSonos in search?

In September 2026, there were an estimated 865K branded searches for Sonos worldwide which held steady over the last 12 months. Sonos holds 5.9% estimated Share of Search among home cinema brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. JBL29.6%
  2. Yamaha27.7%
  3. Sony26.8%
  4. Sonos5.9%
  5. Bose4.2%
  6. LG2.9%
  7. Samsung2.4%
  8. Denon0.61%
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Where does Sonos compete?

Sonos is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Home cinema brands4th of 85.9%Shown below
Surround sound system brands3rd of 711.8%Show ranking
Speaker brands2nd of 612.8%Show ranking
Bluetooth speaker brands2nd of 513%Show ranking
Soundbar brands2nd of 513.1%Show ranking
Sound bar brands3rd of 413.6%Show ranking
Portable speaker brands1st of 531.3%Show ranking
Smart speaker brands1st of 534.2%Show ranking

Which home cinema brands compete with Sonos?

Sonos against home cinema brands worldwide, by month

Share of Search by month for JBL, Yamaha, Sony, Sonos, Bose, LG, Samsung. The figures are in the table below the chart.

View monthly share of search table
MonthJBLYamahaSonySonosBoseLGSamsungDenon
Oct 202528.8%29.2%23.1%6.2%5%3.7%3.2%0.78%
Nov 202533.1%23.6%24%7.5%6%2.6%2.5%0.78%
Dec 202535%23.4%24.2%6.4%5.5%2.5%2.3%0.77%
Jan 202631.4%26.5%25.5%5.7%4.2%3.4%2.6%0.88%
Feb 202626.4%31.5%24.8%5.5%4.1%4%2.9%0.85%
Mar 202624.7%34.5%23.2%6%4%4.2%2.6%0.76%
Apr 202633.7%28.3%22.7%5.2%4%3%2.4%0.76%
May 202631.1%28.5%23.4%6.2%4.5%3%2.5%0.77%
Jun 202632.4%28.7%23.1%5.3%4.4%3%2.5%0.63%
Jul 202631.2%27.7%25.7%5.1%4.3%2.9%2.5%0.61%
Aug 202631.1%26.3%25.9%5.6%4.5%3.3%2.7%0.58%
Sep 202629.6%27.7%26.8%5.9%4.2%2.9%2.4%0.61%

  1. 1.JBL

    29.6%

    Held 1st. 4.4M estimated branded searches, -9.7% vs prior month. Share -1.5 points.

  2. 2.Yamaha

    27.7%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Sony

    26.8%

    Held 3rd. 4M estimated branded searches, -1.7% vs prior month. Share +0.9 points.

  4. 4.Sonos

    5.9%

    Held 4th. 865K estimated branded searches, -1.1% vs prior month. Share +0.2 points.

  5. 5.Bose

    4.2%

    Held 5th. 617K estimated branded searches, -11.3% vs prior month. Share -0.3 points.

  6. 6.LG

    2.9%

    Held 6th. 427K estimated branded searches, -16.8% vs prior month. Share -0.4 points.

  7. 7.Samsung

    2.4%

    Held 7th. 352K estimated branded searches, -16.6% vs prior month. Share -0.3 points.

  8. 8.Denon

    0.61%

    Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Sonos and its closest rivals

Every comparison with Sonos

How has branded search demand for Sonos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sonos worldwide held steady, from 874K to 865K.
  • Across the 12 months ending September 2026, Sonos’ estimated Share of Search among home cinema brands worldwide peaked at 7.5% in November 2025 and was lowest at 5.1% in July 2026.

How did search popularity change for home cinema brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among home cinema brands worldwide, from 26.3% to 27.7%.

  2. In September 2026, Sony gained estimated Share of Search among home cinema brands worldwide, from 25.9% to 26.8%.

  3. In September 2026, JBL lost estimated Share of Search among home cinema brands worldwide, from 31.1% to 29.6%.

  4. Estimated monthly branded searches for Samsung worldwide fell 22.1% over 12 measured months, from 452K to 352K in September 2026.

  5. Estimated monthly branded searches for LG worldwide fell 18.2% over 12 measured months, from 522K to 427K in September 2026.

  6. Estimated monthly branded searches for Denon worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How is Sonos measured?

Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bluetooth speaker sonos
  • sonos
  • sonos move
  • sonos roam
  • sonos speaker

Do you work for Sonos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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