How popular isRowenta in search?
In September 2026, people searched for Rowenta by name about 187,000 times worldwide, a 14.6% decrease from the previous year. These searches made up 1.2% of all global standing fan brand searches, placing Rowenta fourth out of nine brands. These are worldwide searches for English-language branded terms.
Follow Rowenta and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which standing fan brands compete with Rowenta?
Share of searches by month for Xiaomi, Dyson, Honeywell, Rowenta. The figures are in the table below the chart.
View monthly share of searches table
| Month | Xiaomi | Dyson | Honeywell | Rowenta | Lasko | Dreo | Vornado | Meaco | Pelonis |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 35.5% | 3.9% | 1.4% | 0.7% | 0.23% | 0.29% | 0.13% | 0.04% |
| Nov 2025 | 48.4% | 45.1% | 3.3% | 1.8% | 0.69% | 0.24% | 0.26% | 0.2% | 0.03% |
| Dec 2025 | 53.2% | 40.5% | 3% | 1.6% | 0.87% | 0.33% | 0.35% | 0.15% | 0.04% |
| Jan 2026 | 56.6% | 35.7% | 3.9% | 1.8% | 1.1% | 0.35% | 0.42% | 0.16% | 0.05% |
| Feb 2026 | 57.1% | 36% | 4% | 1.5% | 0.71% | 0.24% | 0.31% | 0.13% | 0.04% |
| Mar 2026 | 61.5% | 31.7% | 4.3% | 1.3% | 0.58% | 0.26% | 0.23% | 0.09% | 0.03% |
| Apr 2026 | 57.2% | 36.1% | 4% | 1.5% | 0.52% | 0.29% | 0.31% | 0.11% | 0.03% |
| May 2026 | 56.7% | 35.7% | 3.9% | 1.8% | 0.6% | 0.53% | 0.44% | 0.29% | 0.05% |
| Jun 2026 | 54.9% | 35% | 4.7% | 2.1% | 0.56% | 1.2% | 0.53% | 0.94% | 0.07% |
| Jul 2026 | 59.3% | 31% | 4.2% | 2.3% | 0.61% | 1% | 0.57% | 1% | 0.07% |
| Aug 2026 | 56.6% | 36.1% | 4% | 1.5% | 0.58% | 0.53% | 0.44% | 0.29% | 0.05% |
| Sep 2026 | 57.3% | 36.8% | 3.3% | 1.2% | 0.45% | 0.36% | 0.26% | 0.2% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 7.8M | +21.2% | +0.7 points | |
| 2, held 2nd | 36.8% | 5M | +22.2% | +0.8 points | |
| 3, held 3rd | 3.3% | 450K | 0% | -0.7 points | |
| 4, held 4th | 1.2% | 165K | 0% | -0.2 points | |
| 5, held 5th | 0.45% | 61.6K | -6.5% | -0.1 points | |
| 6, held 6th | 0.36% | 49.5K | -18.2% | -0.2 points | |
| 7, held 7th | 0.26% | 35.5K | -29.5% | -0.2 points | |
| 8, held 8th | 0.2% | 27.1K | -18.1% | -0.1 points | |
| 9, held 9th | 0.03% | 4.4K | -18.5% | 0 points |
1.
Xiaomi57.3%
Held 1st. 7.8M estimated branded searches, +21.2% vs prior month. Share +0.7 points.
2.
Dyson36.8%
Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +0.8 points.
3.3%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.
Rowenta1.2%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Lasko0.45%
Held 5th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.1 points.
6.
Dreo0.36%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
7.
Vornado0.26%
Held 7th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.2 points.
8.
Meaco0.2%
Held 8th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.1 points.
9.
Pelonis0.03%
Held 9th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Rowenta and its closest rivals
Every comparison with Rowenta
22 comparisons
- BISSELL vs Rowenta
- Black+Decker vs Rowenta
- Panasonic vs Rowenta
- Rowenta vs Tefal
- Dyson vs Rowenta
- Honeywell vs Rowenta
- Rowenta vs Xiaomi
- Rowenta vs Samsung
- Philips vs Rowenta
- Rowenta vs Russell Hobbs
- Lasko vs Rowenta
- Conair vs Rowenta
- Dreo vs Rowenta
- Rowenta vs Vornado
- Meaco vs Rowenta
- LG vs Rowenta
- Rowenta vs Steamery
- Jiffy Steamer vs Rowenta
- Bosch vs Rowenta
- Pelonis vs Rowenta
- CHI vs Rowenta
- Fridja vs Rowenta
How has branded search demand for Rowenta changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rowenta worldwide fell from 219K to 187K.
- Across the 12 months ending September 2026, Rowenta’s share of searches among standing fan brands worldwide peaked at 2.3% in July 2026 and was lowest at 1.2% in September 2026.
How did search popularity change for standing fan brands worldwide in September 2026?
6 changes
In September 2026, Dyson gained share of searches among standing fan brands worldwide, from 36.1% to 36.8%.
In September 2026, Xiaomi gained share of searches among standing fan brands worldwide, from 56.6% to 57.3%.
In September 2026, Honeywell lost share of searches among standing fan brands worldwide, from 4% to 3.3%.
Dreo’s share of searches among standing fan brands worldwide has lost ground for 3 months in a row, from 1.2% to 0.36% in September 2026.
Estimated monthly branded searches for Meaco worldwide rose 49.7% over 12 measured months, from 18.1K to 27.1K in September 2026.
Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.
How are Rowenta’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rowenta’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- rowenta
- rowenta irons
Do you work for Rowenta? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Rowenta compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Standing fan brands | 4th of 9 | 1.2% | Shown above |
| Steam iron brands | 4th of 8 | 9.3% | Show ranking |
| Garment steamers | 3rd of 6 | 17.2% | Show ranking |
| Clothes steamer brands | 2nd of 7 | 17.9% | Show ranking |
Is Rowenta your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.