Brandwave

How popular isPhilips Hue in search?

In September 2026, there were an estimated 368K branded searches for Philips Hue worldwide which is down 33.1% over the last 12 months. Philips Hue holds 4.8% estimated Share of Search among outdoor lighting worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Govee80.6%
  2. Ring14.2%
  3. Philips Hue4.8%
  4. Festive Lights0.13%
  5. SolarCentre0.11%
  6. Auraglow0.1%
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Where does Philips Hue compete?

Philips Hue is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor lighting3rd of 64.8%Shown below
Garden light brands3rd of 54.9%Show ranking
Smart lighting brands2nd of 55.4%Show ranking
LED strip brands2nd of 35.7%Show ranking
Smart bulb brands2nd of 414.9%Show ranking

Which outdoor lighting compete with Philips Hue?

Philips Hue against outdoor lighting worldwide, by month

Share of Search by month for Govee, Ring, Philips Hue. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeRingPhilips HueFestive LightsSolarCentreAuraglow
Oct 202577%15.6%6.9%0.23%0.1%0.12%
Nov 202573.4%16.1%9.9%0.4%0.12%0.12%
Dec 202575.9%16.7%6.8%0.34%0.1%0.14%
Jan 202680.5%13.4%5.9%0.09%0.07%0.1%
Feb 202679.2%15.8%4.8%0.06%0.09%0.1%
Mar 202683.9%11.7%4.1%0.06%0.17%0.08%
Apr 202684.8%11.5%3.4%0.06%0.17%0.1%
May 202684.7%11.6%3.4%0.06%0.2%0.08%
Jun 202680.4%15.4%4%0.07%0.13%0.1%
Jul 202678.2%16.7%4.7%0.08%0.15%0.11%
Aug 202680.6%15.1%4%0.09%0.13%0.09%
Sep 202680.6%14.2%4.8%0.13%0.11%0.1%

  1. 1.Govee

    80.6%

    Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ring

    14.2%

    Held 2nd. 1.1M estimated branded searches, -6% vs prior month. Share -0.9 points.

  3. 3.Philips Hue

    4.8%

    Held 3rd. 368K estimated branded searches, +22.3% vs prior month. Share +0.9 points.

  4. 4.Festive Lights

    0.13%

    Moved from 6th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share 0 points.

  5. 5.SolarCentre

    0.11%

    Moved from 4th to 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Auraglow

    0.1%

    Moved from 5th to 6th. 7.3K estimated branded searches, +1.8% vs prior month. Share 0 points.

Compare search popularity between Philips Hue and its closest rivals

Every comparison with Philips Hue

How has branded search demand for Philips Hue changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Hue worldwide fell from 550K to 368K.
  • Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide decreased from 6.9% to 4.8%.
  • Across the 12 months ending September 2026, Philips Hue’s estimated Share of Search among outdoor lighting worldwide peaked at 9.9% in November 2025 and was lowest at 3.4% in May 2026.

How did search popularity change for outdoor lighting worldwide in September 2026?

  1. In September 2026, Philips Hue gained estimated Share of Search among outdoor lighting worldwide, from 4% to 4.8%.

  2. In September 2026, Ring lost estimated Share of Search among outdoor lighting worldwide, from 15.1% to 14.2%.

  3. In September 2026, Festive Lights rose from 6th to 4th among outdoor lighting worldwide.

  4. In September 2026, Auraglow fell from 5th to 6th among outdoor lighting worldwide.

  5. In September 2026, SolarCentre fell from 4th to 5th among outdoor lighting worldwide.

How is Philips Hue measured?

Brandwave collects information about searches that people make online using Philips Hue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • philipshue

Do you work for Philips Hue? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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