Brandwave

How popular isPayPal in search?

In September 2026, there were an estimated 20.5M branded searches for PayPal worldwide which is down 18.1% over the last 12 months. PayPal holds 69% estimated Share of Search among money transfer apps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PayPal69%
  2. Revolut15.9%
  3. Cash App5.1%
  4. Venmo5.1%
  5. Zelle2.8%
  6. Wise2.1%
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Where does PayPal compete?

PayPal is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Money transfer apps1st of 669%Shown below
Payment processors1st of 1271.5%Show ranking
Creator payout platforms1st of 584.3%Show ranking
Online payment platforms1st of 885.5%Show ranking
Payment gateway platforms1st of 686.4%Show ranking

Which money transfer apps compete with PayPal?

PayPal against money transfer apps worldwide, by month

Share of Search by month for PayPal, Revolut, Cash App, Venmo, Zelle, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutCash AppVenmoZelleWise
Oct 202573.2%11.4%5.4%5.4%2.9%1.7%
Nov 202575.4%9.7%5.5%4.5%3%1.7%
Dec 202575.4%9.7%4.5%5.5%3%1.8%
Jan 202673.8%11.5%5.4%4.4%3%1.9%
Feb 202670.8%11.1%6.3%6.3%3.5%2%
Mar 202669.8%13.3%6.3%5.1%3.4%2%
Apr 202671.4%11.3%6.4%5.2%3.5%2.2%
May 202669.9%13.2%6.3%5.1%3.4%2.1%
Jun 202670.7%13.3%5.2%5.2%3.5%2.1%
Jul 202671.1%13.5%5.2%5.2%2.9%2.1%
Aug 202670.1%13.4%6.3%5.2%2.8%2.2%
Sep 202669%15.9%5.1%5.1%2.8%2.1%

  1. 1.PayPal

    69%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Revolut

    15.9%

    Held 2nd. 4.7M estimated branded searches, +20.8% vs prior month. Share +2.5 points.

  3. 3.Cash App

    5.1%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -1.2 points.

  4. 4.Venmo

    5.1%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Zelle

    2.8%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wise

    2.1%

    Held 6th. 620K estimated branded searches, -5.3% vs prior month. Share -0.2 points.

Compare search popularity between PayPal and its closest rivals

Every comparison with PayPal

How has branded search demand for PayPal changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PayPal worldwide fell from 25M to 20.5M.
  • Across the 12 months ending September 2026, PayPal’s estimated Share of Search among money transfer apps worldwide decreased from 73.2% to 69%.
  • Across the 12 months ending September 2026, PayPal’s estimated Share of Search among money transfer apps worldwide peaked at 75.4% in December 2025 and was lowest at 69% in September 2026.

How did search popularity change for money transfer apps worldwide in September 2026?

  1. In September 2026, Revolut gained estimated Share of Search among money transfer apps worldwide, from 13.4% to 15.9%.

  2. In September 2026, Cash App lost estimated Share of Search among money transfer apps worldwide, from 6.3% to 5.1%.

  3. In September 2026, PayPal lost estimated Share of Search among money transfer apps worldwide, from 70.1% to 69%.

  4. Zelle’s estimated Share of Search among money transfer apps worldwide has lost ground for 3 months in a row, from 3.5% to 2.8% in September 2026.

  5. Estimated monthly branded searches for Venmo worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How is PayPal measured?

Brandwave collects information about searches that people make online using PayPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • paypal
  • paypal business
  • paypal business app
  • paypal business charges
  • paypal business cost
  • paypal business fees
  • paypal checkout
  • paypal express checkout
  • paypal for company
  • paypal merchant
  • paypal merchant services
  • paypal payment processing
  • paypal payments

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How the Brand Demand Index is measured

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