Brandwave

How popular isPayPal in search?

In August 2026, there were an estimated 20.6M branded searches for PayPal worldwide which is down 18.2% over the last 11 months. PayPal holds 69.5% estimated Share of Search among money transfer apps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. PayPal69.5%
  2. Revolut13.5%
  3. Cash App6.2%
  4. Venmo5.1%
  5. Wise3%
  6. Zelle2.8%
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Which money transfer apps compete with PayPal?

PayPal against money transfer apps worldwide, by month

Share of Search by month for PayPal, Revolut, Cash App, Venmo, Wise, Zelle. The figures are in the table below the chart.

View monthly share of search table
MonthPayPalRevolutCash AppVenmoWiseZelle
Oct 202572.8%11.5%5.3%5.3%2.2%2.9%
Nov 202575%9.9%5.5%4.5%2.2%3%
Dec 202574.9%9.8%4.5%5.5%2.3%3%
Jan 202673.3%11.6%5.3%4.4%2.5%2.9%
Feb 202670.3%11.2%6.2%6.2%2.6%3.4%
Mar 202669.3%13.4%6.2%5%2.7%3.4%
Apr 202670.8%11.5%6.3%5.2%2.8%3.4%
May 202669.4%13.3%6.2%5.1%2.8%3.4%
Jun 202670.2%13.4%5.1%5.1%2.8%3.4%
Jul 202670.5%13.7%5.1%5.1%2.7%2.8%
Aug 202669.5%13.5%6.2%5.1%3%2.8%
Sep 2026——————

  1. 1.PayPal

    69.5%

    Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -1 points.

  2. 2.Revolut

    13.5%

    Held 2nd. 4M estimated branded searches, +0.33% vs prior month. Share -0.1 points.

  3. 3.Cash App

    6.2%

    Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.

  4. 4.Venmo

    5.1%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Wise

    3%

    Moved from 6th to 5th. 874K estimated branded searches, +10% vs prior month. Share +0.2 points.

  6. 6.Zelle

    2.8%

    Moved from 5th to 6th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between PayPal and its closest rivals

Every comparison with PayPal

How has branded search demand for PayPal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PayPal worldwide fell from 25.1M to 20.6M.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among money transfer apps worldwide decreased from 72.8% to 69.5%.
  • Across the 11 months ending August 2026, PayPal’s estimated Share of Search among money transfer apps worldwide peaked at 75% in November 2025 and was lowest at 69.3% in March 2026.

How did search popularity change for money transfer apps worldwide in August 2026?

  1. In August 2026, Cash App gained estimated Share of Search among money transfer apps worldwide, from 5.1% to 6.2%.

  2. In August 2026, PayPal lost estimated Share of Search among money transfer apps worldwide, from 70.5% to 69.5%.

  3. In August 2026, Wise rose from 6th to 5th among money transfer apps worldwide.

  4. In August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide.

  5. Estimated monthly branded searches for Venmo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

Where does PayPal compete?

PayPal is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Money transfer apps1st of 669.5%Shown above
Creator payout platforms1st of 581%Show ranking
Online payment platforms1st of 884.9%Show ranking
Payment gateway platforms1st of 685.5%Show ranking

How is PayPal measured?

Brandwave collects information about searches that people make online using PayPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • paypal
  • paypal business
  • paypal business account
  • paypal business account charges
  • paypal business account cost
  • paypal business account fees
  • paypal business account price
  • paypal business app
  • paypal business charges
  • paypal business cost
  • paypal business fees
  • paypal checkout
  • paypal commercial account
  • paypal company account
  • paypal corporate account
  • paypal express checkout
  • paypal for business
  • paypal for company
  • paypal merchant
  • paypal merchant account
  • paypal merchant services
  • paypal payment processing
  • paypal payments
  • paypal to business account

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How the Brand Demand Index is measured

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