How popular isWise in search?
In August 2026, there were an estimated 874K branded searches for Wise worldwide which is up 15.2% over the last 11 months. Wise holds 3% estimated Share of Search among money transfer apps worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which money transfer apps compete with Wise?
Share of Search by month for PayPal, Revolut, Cash App, Venmo, Wise, Zelle. The figures are in the table below the chart.
View monthly share of search table
| Month | PayPal | Revolut | Cash App | Venmo | Wise | Zelle |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.8% | 11.5% | 5.3% | 5.3% | 2.2% | 2.9% |
| Nov 2025 | 75% | 9.9% | 5.5% | 4.5% | 2.2% | 3% |
| Dec 2025 | 74.9% | 9.8% | 4.5% | 5.5% | 2.3% | 3% |
| Jan 2026 | 73.3% | 11.6% | 5.3% | 4.4% | 2.5% | 2.9% |
| Feb 2026 | 70.3% | 11.2% | 6.2% | 6.2% | 2.6% | 3.4% |
| Mar 2026 | 69.3% | 13.4% | 6.2% | 5% | 2.7% | 3.4% |
| Apr 2026 | 70.8% | 11.5% | 6.3% | 5.2% | 2.8% | 3.4% |
| May 2026 | 69.4% | 13.3% | 6.2% | 5.1% | 2.8% | 3.4% |
| Jun 2026 | 70.2% | 13.4% | 5.1% | 5.1% | 2.8% | 3.4% |
| Jul 2026 | 70.5% | 13.7% | 5.1% | 5.1% | 2.7% | 2.8% |
| Aug 2026 | 69.5% | 13.5% | 6.2% | 5.1% | 3% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.5% | 20.6M | -0.14% | -1 points | |
| 2, held 2nd | 13.5% | 4M | +0.33% | -0.1 points | |
| 3, held 3rd | 6.2% | 1.8M | +22% | +1 points | |
| 4, held 4th | 5.1% | 1.5M | 0% | -0.1 points | |
| 5, moved from 6th to 5th | 3% | 874K | +10% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.8% | 823K | 0% | 0 pointsmoved from 5th to 6th |
1.
PayPal69.5%
Held 1st. 20.6M estimated branded searches, -0.14% vs prior month. Share -1 points.
2.
Revolut13.5%
Held 2nd. 4M estimated branded searches, +0.33% vs prior month. Share -0.1 points.
3.Cash App
6.2%
Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share +1 points.
4.Venmo
5.1%
Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Wise3%
Moved from 6th to 5th. 874K estimated branded searches, +10% vs prior month. Share +0.2 points.
6.Zelle
2.8%
Moved from 5th to 6th. 823K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Wise and its closest rivals
How has branded search demand for Wise changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wise worldwide rose from 759K to 874K.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer apps worldwide increased from 2.2% to 3%.
- Across the 11 months ending August 2026, Wise rose from 6th to 5th among money transfer apps worldwide.
How did search popularity change for money transfer apps worldwide in August 2026?
5 changes
In August 2026, Cash App gained estimated Share of Search among money transfer apps worldwide, from 5.1% to 6.2%.
In August 2026, PayPal lost estimated Share of Search among money transfer apps worldwide, from 70.5% to 69.5%.
In August 2026, Wise rose from 6th to 5th among money transfer apps worldwide.
In August 2026, Zelle fell from 5th to 6th among money transfer apps worldwide.
Estimated monthly branded searches for Venmo worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
Where does Wise compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Money transfer apps | 5th of 6 | 3% | Shown above |
| Creator payout platforms | 3rd of 5 | 3.4% | Show ranking |
| Remittance services | 4th of 6 | 5% | Show ranking |
| Prepaid cards | 3rd of 6 | 13% | Show ranking |
| UK and European digital banks and money apps | 2nd of 10 | 14% | Show ranking |
How is Wise measured?
Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
32 branded search terms
- send money wise
- send money with wise
- transfer wise account
- transfer wise app
- TransferWise
- transferwise account
- transferwise app
- transferwise apps
- transferwise mobile app
- transferwise wise
- wise account
- wise app
- wise app money transfer
- wise bank
- wise banking app
- wise business
- wise business account
- wise card
- wise com
- wise debit card
- wise international bank transfer
- wise international payments
- wise money transfer
- wise money transfer app
- wise money transfer service
- wise multi currency account
- wise remittance
- wise transfer
- wise transfer money
- wise transferwise
- wise travel card
- wise.com
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