How popular isHyundai in search?
In September 2026, there were an estimated 6.1M branded searches for Hyundai worldwide which is down 18.2% over the last 12 months. Hyundai holds 94% estimated Share of Search among wheel loader brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wheel loader brands compete with Hyundai?
Share of Search by month for Hyundai, Avant. The figures are in the table below the chart.
View monthly share of search table
| Month | Hyundai | Avant | Bobcat | JCB | Doosan | Caterpillar | Hitachi | Case |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95% | 4.7% | 0.15% | 0.05% | 0.04% | 0.04% | 0.02% | — |
| Nov 2025 | 95% | 4.7% | 0.15% | 0.05% | 0.04% | 0.04% | 0.02% | — |
| Dec 2025 | 93.9% | 5.6% | 0.28% | 0.04% | 0.04% | 0.04% | 0.02% | — |
| Jan 2026 | 95% | 4.7% | 0.23% | 0.04% | 0.04% | 0.03% | 0.01% | — |
| Feb 2026 | 95% | 4.7% | 0.19% | 0.05% | 0.05% | 0.04% | 0.02% | — |
| Mar 2026 | 95% | 4.7% | 0.15% | 0.05% | 0.04% | 0.04% | 0.02% | — |
| Apr 2026 | 94% | 5.7% | 0.19% | 0.06% | 0.04% | 0.04% | 0.02% | — |
| May 2026 | 94% | 5.7% | 0.19% | 0.04% | 0.04% | 0.04% | 0.02% | — |
| Jun 2026 | 94% | 5.7% | 0.15% | 0.04% | 0.06% | 0.04% | 0.01% | — |
| Jul 2026 | 94.1% | 5.7% | 0.15% | 0.04% | 0.04% | 0.04% | 0.01% | — |
| Aug 2026 | 94.1% | 5.7% | 0.15% | 0.04% | 0.04% | 0.04% | 0.01% | — |
| Sep 2026 | 94% | 5.7% | 0.15% | 0.06% | 0.04% | 0.04% | 0.02% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94% | 6.1M | 0% | 0 points | |
| 2, held 2nd | 5.7% | 368K | 0% | 0 points | |
| 3, held 3rd | 0.15% | 9.9K | 0% | 0 points | |
| 4, held 4th | 0.06% | 3.6K | +24.1% | 0 points | |
| 5, moved from 6th to 5th | 0.04% | 2.9K | +20.8% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.04% | 2.4K | 0% | 0 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.02% | 1K | +13.6% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Hyundai
94%
Held 1st. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Avant5.7%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Bobcat0.15%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
JCB0.06%
Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
5.
Doosan0.04%
Moved from 6th to 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share 0 points.
0.04%
Moved from 5th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Hitachi0.02%
Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
—.
Case—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Hyundai and its closest rivals
Every comparison with Hyundai
33 comparisons
- BMW vs Hyundai
- BYD vs Hyundai
- Honda vs Hyundai
- Hyundai vs Mercedes-Benz
- Hyundai vs Tesla
- Hyundai vs Toyota
- Hyundai vs Volkswagen
- Hyundai vs Kia
- Hyundai vs Porsche
- Audi vs Hyundai
- Ford vs Hyundai
- Hyundai vs Lamborghini
- Hyundai vs Mazda
- Hyundai vs Nissan
- Hyundai vs Subaru
- Hyundai vs Polestar
- Hyundai vs Rivian
- Case vs Hyundai
- Hyundai vs Yale
- Avant vs Hyundai
- Hyundai vs Lucid Motors
- Cummins vs Hyundai
- Hyundai vs Liebherr
- Generac vs Hyundai
- Hyundai vs Kobelco
- Firman vs Hyundai
- Bobcat vs Hyundai
- Clark vs Hyundai
- Hyundai vs JCB
- Doosan vs Hyundai
- Caterpillar vs Hyundai
- Champion vs Hyundai
- Hitachi vs Hyundai
How has branded search demand for Hyundai changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hyundai worldwide fell from 7.5M to 6.1M.
- Across the 12 months ending September 2026, Hyundai’s estimated Share of Search among wheel loader brands worldwide decreased from 95% to 94%.
- Across the 12 months ending September 2026, Hyundai’s estimated Share of Search among wheel loader brands worldwide peaked at 95% in October 2025 and was lowest at 93.9% in December 2025.
How did search popularity change for wheel loader brands worldwide in September 2026?
5 changes
In September 2026, Doosan rose from 6th to 5th among wheel loader brands worldwide.
In September 2026, Caterpillar fell from 5th to 6th among wheel loader brands worldwide.
Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.
Where does Hyundai compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car brands | 8th of 85 | 3.2% | Show ranking |
| SUV brands | 4th of 9 | 10.8% | Show ranking |
| Electric car brands | 4th of 9 | 14.4% | Show ranking |
| Forklift dealer brands | 2nd of 7 | 26.8% | Show ranking |
| Inverter generator brands | 2nd of 6 | 33.5% | Show ranking |
| Wheel loader brands | 1st of 8 | 94% | Shown above |
| Digger brands | 1st of 5 | 95.4% | Show ranking |
How is Hyundai measured?
Brandwave collects information about searches that people make online using Hyundai’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hyundai
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Is Hyundai your brand?
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