How popular isDoosan in search?
In September 2026, there were an estimated 4.3K branded searches for Doosan worldwide which is down 10.9% over the last 12 months. Doosan holds 1.8% estimated Share of Search among wheel loader brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Case30%
Hyundai Construction Equipment24.4%
Bobcat18%
Avant Tecno13.1%
JCB6.5%
Caterpillar4.4%
Doosan1.8%
Hitachi1.8%
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Which wheel loader brands compete with Doosan?
Share of Search by month for Case, Hyundai Construction Equipment, Bobcat, Avant Tecno, JCB, Caterpillar, Doosan. The figures are in the table below the chart.
View monthly share of search table
| Month | Case | Hyundai Construction Equipment | Bobcat | Avant Tecno | JCB | Caterpillar | Doosan | Hitachi |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.5% | 21.6% | 19.1% | 15.5% | 5.7% | 4.6% | 2.1% | 2.1% |
| Nov 2025 | 28.8% | 22.3% | 19.9% | 14.5% | 5.9% | 4.8% | 1.6% | 2.1% |
| Dec 2025 | 28% | 20.2% | 27.1% | 13.2% | 4.3% | 3.6% | 1.9% | 1.5% |
| Jan 2026 | 27.2% | 21.3% | 26.3% | 14.2% | 4.2% | 3.5% | 1.9% | 1.5% |
| Feb 2026 | 28.9% | 24.1% | 20% | 14.5% | 4.8% | 4% | 2.1% | 1.6% |
| Mar 2026 | 32.4% | 22.1% | 18.3% | 13.3% | 5.5% | 4.4% | 2% | 2% |
| Apr 2026 | 32.7% | 21.9% | 19.6% | 12.9% | 5.8% | 3.9% | 1.6% | 1.6% |
| May 2026 | 33.1% | 22% | 19.8% | 13.1% | 4.8% | 3.9% | 1.6% | 1.6% |
| Jun 2026 | 33.8% | 24.3% | 16.5% | 13.4% | 4.8% | 4% | 1.7% | 1.5% |
| Jul 2026 | 32.4% | 23.8% | 18.4% | 12.1% | 5.4% | 4.5% | 1.9% | 1.6% |
| Aug 2026 | 32.2% | 24.7% | 18.2% | 12% | 5.3% | 4.4% | 1.6% | 1.6% |
| Sep 2026 | 30% | 24.4% | 18% | 13.1% | 6.5% | 4.4% | 1.8% | 1.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 16.5K | -5.7% | -2.2 points | |
| 2, held 2nd | 24.4% | 13.4K | 0% | -0.3 points | |
| 3, held 3rd | 18% | 9.9K | 0% | -0.2 points | |
| 4, held 4th | 13.1% | 7.2K | +10.8% | +1.1 points | |
| 5, held 5th | 6.5% | 3.6K | +24.1% | +1.2 points | |
| 6, held 6th | 4.4% | 2.4K | 0% | -0.1 points | |
| 7, held 7th | 1.8% | 1K | +13.6% | +0.2 points | |
| 8, held 8th | 1.8% | 1K | +13.6% | +0.2 points |
1.
Case30%
Held 1st. 16.5K estimated branded searches, -5.7% vs prior month. Share -2.2 points.
Held 2nd. 13.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
3.
Bobcat18%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.1%
Held 4th. 7.2K estimated branded searches, +10.8% vs prior month. Share +1.1 points.
5.
JCB6.5%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share +1.2 points.
4.4%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Doosan1.8%
Held 7th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.
8.
Hitachi1.8%
Held 8th. 1K estimated branded searches, +13.6% vs prior month. Share +0.2 points.
Compare search popularity between Doosan and its closest rivals
Every comparison with Doosan
20 comparisons
- ABB vs Doosan
- Boston Dynamics vs Doosan
- Doosan vs FANUC
- Doosan vs KUKA
- Doosan vs Universal Robots
- Avant Tecno vs Doosan
- Bobcat vs Doosan
- Case vs Doosan
- Doosan vs Hitachi
- Doosan vs JCB
- Clark vs Doosan
- Doosan vs Hyundai Construction Equipment
- Doosan vs Mitsubishi
- Doosan vs Nissan
- Doosan vs Toyota
- Doosan vs Yale Materials Handling
- Caterpillar vs Doosan
- Crown vs Doosan
- Doosan vs Exide
- Doosan vs Hyster
How has branded search demand for Doosan changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Doosan worldwide fell from 4.8K to 4.3K.
- Across the 12 months ending September 2026, Doosan’s estimated Share of Search among wheel loader brands worldwide held steady, from 2.1% to 1.8%.
How did search popularity change for wheel loader brands worldwide in September 2026?
6 changes
In September 2026, JCB gained estimated Share of Search among wheel loader brands worldwide, from 5.3% to 6.5%.
In September 2026, Avant Tecno gained estimated Share of Search among wheel loader brands worldwide, from 12% to 13.1%.
In September 2026, Case lost estimated Share of Search among wheel loader brands worldwide, from 32.2% to 30%.
Estimated monthly branded searches for Doosan worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Where does Doosan compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Forklift dealer brands | 7th of 7 | <0.01% | Show ranking |
| Robotics brands | 6th of 6 | 0.4% | Show ranking |
| Forklift battery brands | 6th of 6 | 0.03% | Show ranking |
| Wheel loader brands | 7th of 8 | 1.8% | Shown above |
| Reach truck brands | 4th of 4 | 0.11% | Show ranking |
How is Doosan measured?
Brandwave collects information about searches that people make online using Doosan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- doosan forklift battery
- doosan forklift dealer
- doosan reach truck
- doosan robotics
- doosan wheel loader
Do you work for Doosan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Doosan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.